Krissy Gray Email & Phone Number

Walnut Creek, California, United States

Responsible for day to day operations of Diablo Ballet and Diablo Ballet School.

Walnut Creek

Oversees all marketing, advertising and publicity efforts on behalf of the company. Responsible for the creation, writing and project management of all marketing materials and advertising campaigns. Develops story ideas and pitch local press, oversee social media content, email marketing campaigns and website design and population. Assists with all fundraising and promotional events.

Pleasant Hill, Ca

Managed all operations on behalf of Diablo Theatre Company, a non-profit Bay Area musical theatre company. Responsible for the company’s professional main-stage productions and educational programing including youth and teen productions, classes and camps. Developed the annual organizational budgets, financial reports, payroll and day-to-day fiscal management of the organization. Produced, staffed and oversaw all aspects of productions with budgets in excess of $400,000 per show. Served as the company spokesperson and nurtured business, community and patron relationships. Worked closely with the City of Walnut Creek, Actors’ Equity Association and licensing agencies to secure productions including two East Bay Premieres. Implemented and sustained all grant and individual giving programs, including direct experience writing and editing grant proposals and all relevant reports. Initiated and managed a new costume and set rental package which generated over $80,000 of income for the company in 20 months.

Pleasant Hill, Ca

Hired as a Marketing Consultant in April 2010 and then promoted to Marketing and Business Manager in January 2011. Responsible for all art direction, copyediting and population of the company website. Drove the creation, writing and project management of marketing materials including budgeting and managing three main-stage campaigns a year with a marketing budget of $30,000 per show. Designed and coordinated promotional events, audience meet and greets and donor events. Managed rentals of the building and other company property including costume rentals. Represented the company with government agencies, insurance companies and arts organizations.

Walnut Creek, Ca

Responsible for all marketing, advertising and publicity efforts on behalf of the company. Point person and art director for design of all corporate and marketing collateral. Designed events including the annual conference for 150+ executives. Responsible for site selection, registration, guest lists, entertainment, catering, room reservations, travel, guest speakers and seminars. Created quarterly marketing budgets and assisted with financial reports, accounts payable and accounts receivable duties. Oversaw publishing of articles and speaking engagements for the principals of the company. Represented the company at numerous conferences, networking opportunities and events around the country.

Danville, Ca

Created customized promotional items for a variety of client programs. One of two account executives within the company authorized to handle entertainment accounts. Researched upcoming release slate and pitched promotional items unique to the films to promote awareness and oversaw manufacturing, design and shipment of the items for the clients.

Danville, Ca

Assisted with choosing and allocating films for movie theatres in California, Montana and Michigan. Oversaw logistics for the company's first open air cinema on the beach. Responsibilities included creation and design of ads and corporate branding, writing press releases, media placement and establishing relationships with local businesses and chambers.

San Ramon, Ca

Assisted with choosing and allocating films for movie theatres in California, Montana, Hawaii and Washington. Booked all promotional screenings and coordinated group sales. Organized a bi-yearly independent film series for six theatres which included designing advertising materials, choosing films, booking films and organizing publicity efforts with theatre managers and local press.

Los Angeles, Ca

Oversaw the distribution of in-theatre marketing materials such as standees, trailers and one-sheets to movie theatres across the country. Designed and implemented in-theatre marketing promotions and contests to generate buzz among theatre staff and the public. Oversaw all aspects of two annual conferences: ShoWest & ShowEast. Arranged travel, accommodations, meeting agendas, special events, company sponsorships and the trade show booth. Represented the company at speaking engagements across the country.

Santa Monica, Ca

Ran the In-Theatre Marketing Department for Destination Films. Responsibilities included representing the company at conventions and manager meetings across the country; organized all aspects of the conventions including travel, transportation, budgets, meeting agendas, catering, accommodations, trade show booths and company cocktail parties; created and designed promotions, contests and incentives for theatres to create public awareness of our product, including a considerable amount of company branding.

Los Angeles, Ca

Designed and produced all aspects of custom events for a full service event production company in Los Angeles. Events ranged from celebrity weddings to movie premieres to Hollywood Oscar parties. Worked directly with clients, vendors and caterers to ensure that each event ran seamlessly from concept to clean up.

Beverly Hills, Ca

Managed film marketing and publicity efforts across the country that included overseeing numerous field representatives and correspondence with regional entertainment press; created and implemented unique and creative promotions for numerous award-winning films resulting in increased public awareness and box office sales; responsible for marketing research and development of appropriate marketing strategies; successfully coordinated various press events, film premieres and worked on numerous Academy campaigns.