Danner Banks Email & Phone Number

Lehi, Utah, United States

Implementing product management workflow to augment the technology partner program.

Lehi, Utah, United States

LAUNCHED: Subscription billingACHIEVEMENTS:• Increased revenue 7% by defining and building a platform for subscription billing. Enabled customers switching from ad hoc invoicing to streamlined, regular monthly payments.• Recommended new pricing, messaging, and features to make the permit service competitive after surveying 500 potential customers to discover software usage, competitors, competitor pricing, and org structure.

South Jordan, Utah, United States

LAUNCHED: Unlimited Access MembershipACHIEVEMENTS:• Defined and launched customer self-enrollment in SectionSchool.com courses to enable unlimited course membership. Produced $4.6M and 478% new members (800 beta members to 4,617) in the first month.• Performed Quality Assurance testing and launched the second version of a custom Learning Management System. Maintained NPS and reduced customer support contacts by 21% (34 from a 160 monthly average).

South Jordan, Utah, United States

LAUNCHED: Ivanti Neurons for DiscoveryACHIEVEMENTS:• Increased monthly active customers 107% and monthly active users 190% over 9 months by investigating usage and iterating on most engaging features• Achieved 97% acceptance and minor constructive feedback after testing new navigation in Ivanti Neurons with 200+ participants

Seattle, Washington, United States

LAUNCHED:• Amazon Silk web browser on the Fire TV• Amazon Internet web browser on Android in India• Amazon Silk web browser on the Echo ShowACHIEVEMENTS:• Interviewed 25 participants 1-on-1 for a usability study and observed product use. Determined MVP features for launching Silk TV web browser, such as speech-to-text and remote friendly navigation.• Doubled the Silk TV customer base (0.8 to 1.6M) over 3 months by 1) prioritizing and building YouTube casting for customers and by 2) negotiating exposure on the Fire TV home screen.• Grew Amazon.com revenue on Silk TV 4.7x (0.3 to 1.4M annualized) by discovering users shopped in the browser and making Amazon-centric features, e.g. Amazon.com bookmark, auto-login.• Simplified the Silk tablet new tab page by focusing on fewer, highly used features. Launched new experiences centered on shopping and news with advertising, with $4M estimated revenue for 2019.• Launched an experimental Android web browser in India, Amazon Internet, and tested the monetization potential with one OEM. Established the business model requirements to grow with additional partners.

Round Rock, Texas, United States

ROLE: Identified and vetted new software products for business fit in the consumer and small business spaces.ACHIEVEMENTS:• Built five business cases for software offerings (representing $57M potential revenue) that addressed customer needs and wants, competitor actions, alignment to Dell’s strategy, and range of opportunity size.• Discovered new customer insights by manipulating and transforming the download data from 8.5M customer PCs; segmented by location, device type, and product line to inform software retailing decisions.

Lehi, Utah, United States

ROLE: Analyzed web traffic for Adobe’s customer Lenovo to pinpoint factors in successful campaigns and promotions.ACHIEVEMENTS:• Recommended web site improvements for Lenovo to increase customer engagement 28% and profits $300K; achieved 4th place in the national Adobe Analytics Challenge out of hundreds of applicants.• Proposed improved messaging and strategy to senior management to increase Adobe Marketing Cloud sales; interviewed 20+ target customers, segmented by behaviors and skills, and identified specific needs.

Issaquah, Washington, United States

Seattle, Washington, United States

Masters Of Business Administration, Marketing

Bachelor Of Science - Bs, Management Information Systems, General