Social Media Marketing
CurrentOperated its WeChat account with more than 16,000 followers; planned and wrote weekly posts with over 1,000 PV; ran social media campaigns which interact with international students by inviting them to share their stories at different festivals; maintained WeChat group chats with students and answered their questions Designed and edited a monthly company newsletter Initiated to create an Instagram account; designed a story line with a main character, Ollie the owl which is the logo and… Show more Operated its WeChat account with more than 16,000 followers; planned and wrote weekly posts with over 1,000 PV; ran social media campaigns which interact with international students by inviting them to share their stories at different festivals; maintained WeChat group chats with students and answered their questions Designed and edited a monthly company newsletter Initiated to create an Instagram account; designed a story line with a main character, Ollie the owl which is the logo and mascot of the company; coordinated with the department of graphic design and planned a calendar for daily fun themes and posted pictures Monitored different forums including Zhihu; searched keywords and sifted posts about health insurance in those forums; reacted to bad comments and managed rumors and reputation crisis generated by the company’s competitors Updated information on company’s webpages and added keywords to rise the ranks to the top of search-engine results, both Baidu and GoogleReached out and cooperated with a KOL account, College Daily; increased the brand awareness and credibility by sharing a post on their WeChat platform with 16,000 PVWorked with major schools’ student associations; utilized their social media platforms and boosted sales leads by using word-of-mouth strategy Show less