Daniela Andrade Email & Phone Number

Toronto, On, Ca

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

As a Digital Marketing Coordinator at Ratehub, I specialized in creating, optimizing, and deploying automated email campaigns via Salesforce Marketing Cloud (SFMC), contributing to lead conversion across all company business units. I managed weekly newsletters and monetization email campaigns for Ratehub.ca and MoneySense, reaching a subscriber base of 100K+ while ensuring CASL compliance. Leveraging data analytics tools like Looker and Heap, I established and maintained an email KPI tracker to closely monitor email performance and explore revenue potential.

My role at Mellow Consulting involved overseeing the implementation of digital strategies for companies across diverse sectors like health, pharmaceuticals, and education, fostering lead generation, and boosting customer engagement. At the same time, I conducted market research in order to craft compelling proposals for new clients, successfully managed SEM and paid social media campaigns, and consistently achieved positive ROAS through data-driven optimization. I also contributed to managing web properties and effectively running email and automation marketing campaigns using Active Campaign, Drip, MailerLite, and Zapier. To ensure comprehensive analytics for informed decision-making, I helped establish robust tracking systems through Google Tag Manager.

Querétaro, Querétaro, Mx

Clients: Queretaro State Government, K1 Speed, New Element University, Asturiano, Michelin, BF Goodrich, BachocoI was responsible for leading a team of 5 performance analysts. I designed data-driven paid media programs and managed budget allocations. I oversaw ongoing search engine marketing (SEM), search engine optimization (SEO), and paid social media campaigns for clients. Additionally, I built and optimized landing pages, updated content using HTML, WordPress, and visual builders, provided detailed social media listening reports for crisis management using Brandwatch, and produced campaign performance reports using Google Analytics and Google Data Studio.

Clients: Volkswagen Camiones y Buses, MAN Truck & Bus, SCANIA Mexico, Pal Consulting, Costanzo.I managed a digital marketing team of 5 people, overseeing B2B client strategies for lead generation. I coordinated SEM and paid social campaigns and prepared detailed performance reports with relevant KPIs for client presentations.

Cholula, Puebla, Mx

I defined an effective operations scheme for the agency to provide brand design, digital marketing, and graphic and video content creation services to clients with an entrepreneur and startup profile. I planned and executed social media marketing strategies to promote agency services and collaborated with the design team to produce all graphic, animated, and video materials. Additionally, I led and managed all project deadlines and progress tracking and assisted in over 50 networking events to pitch the project and generate valuable business relationships.

San Francisco, Ca, Us

Collaborated with the Communications team at Wikipedia to create compelling visual content, involving research on global design trends, close collaboration with product, partnership, and research teams for effective promotion, crafting and refining innovative graphics with a focus on data visualization and infographics, and designing various print materials.

Graduate Certificate, Marketing - Research And Analytics

Nanodegree, Digital Marketing

Bachelor'S Degree, Animation And Digital Arts