Working with tech startups in MENA to build brands that matter 🌟

Makin money moves ⚡️• Led the introduction of video content and TikTok to Thndr's social media channels, resulting in increased engagement and brand awareness amongst Gen-Z.• Developed and executed a comprehensive social media content calendar (Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok) with 20+ pieces of content per month.• Led copywriting efforts for various forms of media, including social media captions and scripts.• Translated business objectives and goals into effective communication strategies.•Adjusted strategies according to content performance and trends.•Worked cross-functionally with different teams on a frequent basis.• Contributed to community building efforts, resulting in increased team engagement.

Social media strategy and content creation.

A-Z content strategy and creationCampaign conceptualization for brands

Successfully pitched the Scene Eats platform to Egypt's leading digital media agency MO4 Network, outlining its viability as a platform for both marketing and entertainment. I subsequently worked as the editor-in-chief and creative lead on all facets of the platform in order to bring it to fruition including but not limited to video production, website design, creative strategy, editorial curation, branding, and team building & management. I worked on the platform for half a year before returning to Canada to complete my university degree.

The Shadow of Cairo is a short film by Director Tara Shehata featuring a young vigilante (Played by Yasmina El Abd) who dons a superhero costume and roams the streets of Cairo to battle sexism.As production designer I worked with the art director in order to assemble sets and procure props both in preparation for and during shooting.

The summer internship program at J. Walter Thompson gave me the opportunity to collaborate with both industry professionals as well as other interns in the creative department.A balanced experience of hands-on work and guided learning alongside the J. Walter Thompson team gave me a unique opportunity to practice and build upon my creative skills.Worked alongside a team of other interns to come up with a concept for a product based on market/consumer descriptions. I took an extra step and produced designs and mockups of said product.

MO4 Network is a pioneer in the Egyptian online marketing industryAs a member of the creative team at MO4 network I worked on the conception of advertising campaigns and content for several reputable brands.My work included:-Brainstorming for creative briefs-Creating concept art to communicate ideas with the design team-Pitching to clients-Attending video shoots