Leading the programming and scheduling function for MTV and Comedy Central UK linear and VOD services.Monitor performance of MTV, Comedy Central and Paramount Network international channels. Counsel on acquisitions and scheduling strategies.

Overseeing the day to day management of Programming in close partnership with regional programming leads, including supervision of both schedules and the coordination of the flow of programming information to all key stakeholder groups.Key member of the executive brand team, supporting the process around content selection, green light of new series, and the overall programming strategy and direction.

I manage audience research for Channel 4, providing fresh insights that drive decision making and inspires creativity across the channel. I have one direct and two dotted line reportsManage the delivery of performance reporting: Facilitate the production of insightful and timely performance reports for the Channel 4 portfolio and its competitors across linear, VOD, social media and multi-platform commissions. Design & direct digital market trend studies: Tracking the penetration & usage of platforms, devices and services, programme performance as well as consumers’ attitudes and behaviours to inform company initiativesRepresent Channel 4 at the BARB Technical Advisory Group: Attending meetings, making recommendations on BARB initiatives, ensure that Channel 4 is abreast of Dovetail developments and continually examining how Dovetail implementation could affect Channel 4 Portfolio reported performanceInitiate and deliver audience insights projects to support longer strategic Channel 4 objectives: Facilitate decision making processes by Strategy, Management and the Executive Committee through the deployment of incisive data analysis and bespoke research studies. Manage the delivery of programme development research: Work with Commissioning Editors and Channel Management, providing research across all genres, including concept testing, pilot testing & series development, ensuring projects deliver actionable insights Forecast programme and channel performance: Calculate likely performance by utilising market and programme data, liaising with Channel Management and Advertising Sales teams to ensure a coherent message is delivered. Support Strategy team in forecasting performance of possible acquisitions, new initiatives & competitor activitiesManage production of programme performance reports for Distribution Team: To aid sales of Ch4 programmes to third parties. Forecast how potential changes in platform distribution might affect viewing to Ch4 channels

I am a member of the UK executive team, who alongside the GM, develop and execute brand and business strategies and examine opportunities to grow our business within Turner, Time Warner and with third parties.In addition to my UK market role, I also direct pan-European research projects in TV programme development, brand measurement and brand development• Ensuring successful programming production, acquisition and scheduling: Facilitate the production of original animated and live action programming, ensuring they meet viewer expectations and enhance the channels’ output. Analyze viewing data to inform best practice in programme scheduling for linear TV channels, VOD services & EST windows.• Maximizing Communications and Branding Effectiveness: Employ consumer and media insights to design and implement owned & bought media plans and measure ROI. Track brands KPI’s to understand consumers’ relationship with the brands, work with creative services and marketing teams to continuously enhance our brands’ delivery of their promise to consumers.• Generating Revenue: Produce persuasive advertising sales arguments by commissioning penetrative studies, examining data & stretching boundaries. Working with the sales teams, we investigate new categories of advertisers for our channels to grow business and generate new revenue and support relationships with returning advertisers. • Supporting Business Development: Producing convincing business cases in Turner’s negotiations with platforms to serve best possible carriage terms for our channels, VOD services and joint consumer marketing campaigns. Employing data mining & audience insights to investigate opportunities for new business initiatives and launches.• Managing and Developing Team: Build high performance team by articulating purpose, vision & values, setting clear agreed objectives, recognizing and appreciating the work done. Instigating a clear emphasis on all team members championing Consumer Insight.

As Research Manager, I was instrumental in expanding the remit of the research department, with the successful launch of new channels and into emerging areas such as new media and off channel commerce. Ensuring that business strategies were grounded in consumer insights and provided services that exceeded consumers’ entertainment needs in the developing digital market.

As the Research Analyst, I helped turn a marginalised research department into an integral division within Turner Europe. This was achieved by actively demonstrating how market intelligence and understanding consumer motivation and programming hooks could be harnessed towards meeting our goals in an ever increasing competitive landscape.

My proudest achievement as an SRE was generating over £100,000 worth of commissions from 3 clients in a three day period. I was responsible for business development and client service. Working agency-side gave me a through understanding of qualitative and quantitative research methodologies. Clients included BT, British Gas, P&G, Thames Television.

As a Research Executive, I employed the knowledge I had gained working in the trenches of the telephone centre, to become a valuable bond between the Research Directors, the interviewer workforce and the data processors to ensure that all projects were smoothly and efficiently conducted.