- Brand building is my passion. People buy brands not products. Strong brands are difference makers; they provide the value-added. - Providing innovation solutions to challenging marketing/business problems. A solution isn’t a solution unless it changes the inertia and makes the target behavior differently. - Enjoy presenting marketing strategies and data in a compelling and engaging manner to achieved maximum impact. - Knowledgeable and experienced in working with creative teams to develop compelling and engaging creative that increases brand preference and generates energy for the brand. - Knowledge in all phases of the media ecosystem – paid, owned and earned media. The medium is as important as the message today; important and necessary to incorporate the media ecosystem in all strategic plans. - Experienced and knowledgeable in building CPG, retail and B2B brands into leadership positions - Bush Baked Beans; AutoTrader.com; Eckerd Drugs; Chiquita, Old Country Buffet; La-Z-Boy; ; The Henry Ford, Oakland University, Michigan Defense Center (MEDC) and Birmingham Michigan. - A strong foundation and experience in all phases of strategic planning, market research, brand building, creative strategy, digital communication and shopper & consumer insight. - Successful in leading brand teams in differentiating brands, enhancing a brand’s value equation and driving incremental sales. - Experienced qualitative moderator - focus groups, one-on-one interviews, executive interviews.- Experienced in all areas of quantitative research - defining and outlining objectives, research design, questionnaire development, analytics, data interpretation and strategic recommendations