Danny Lai Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Worked on P4 defects for one of Australia's largest retailers
• JavaScript, React, Material-UI

Sydney

• Epios
• An easy to use solution designed to tackle the paper-based inefficiencies that form part of the prescription fulfillment experience in the Australian healthcare space.
• Created with the MEVN stack, i.e. Mongoose/Mongo DB, Express, Vue.js and Node.Bopper
• A jumping game where players must collect coins and avoid the space baddies!
• Built in Ruby on Rails leveraging Phaser.js, a 2D game framework for making HTML5 gamesYura
• A social media platform where users can upload posts of their latest hiking adventure

• Project managed the delivery of DLTA's first live client

• Responsible for developing and executing growth hacking strategies which resulted in:
• 350% increase in superfund member acquisition ROI year-on-year
• Increase of ~$1M gross FUM month-on-month

Sydney, Australia

Sydney, Australia

• Coordinated and published the ANZ biweekly internal newsletter
• Increased newsletter click-through and open rates by 30% YoY
• Managed internal digital communications channels across the Australian business
• Liaised with Marketing across all asset classes to execute digital content distribution
• Coordinated Google Display Network and social media remarketing campaigns
• Conducted post-campaign Google Analytics reporting

Milson's Point

• Project managed the rebuild of the No More Practice and The Investment Series websites
• Responsible for all content publication, and management of websites' CMS
• Responsible for creation/distribution of weekly EDMs, to B2B and B2C audiences
• Managed customer acquisition via social and web channels, focusing on SEM/PPC campaigns
• Provided data-driven insights, reporting and analytics (Google Analytics, A/B testing)
• Created content for all digital channels via Adobe InDesign

Sydney, Australia

• Managed testing and distribution of email newsletters to customers
• Assisted brand teams across the business in creating marketing collateral
• Co-led logistical coordination and marketing of online events/webinars
• Managed the processing and CRM of all product sample orders
• Project led the front-end update of the MSDOnline Starter Pack webpage

Sydney, Australia

• Co-led digital advertising creation/media purchase for the launch of McDonalds' ‘Real Choices’ wraps and salads range in Australia
• Worked with agencies to produce marketing collateral (e.g. point-of-purchase, flyers, store posters, store menus), and production of radio/TV advertising for McDonalds' ‘Real Choices’
• Collaborated with agencies in developing marketing collateral and above the line advertising for McDonalds' Big Mac Chant campaign
• Assisted with logistical coordination of numerous TVC shoots

Sydney, Australia

• Co-led the 2013 Colgate Oral Health Month point of sale development
• Assisted with the national launch of Colgate Plax Fresh Tea, working with creative agencies in creating social media content, packaging and other customer facing collateral
• Assisted with national Design-It Power Brush campaign
• Developed numerous point-of-sale and product artwork projects with agencies

Bachelor Of Commerce, Double Major In Marketing And Management, Distinction

UNSW Co-op Scholarship Program

Software Engineering Immersive

Unsw Exchange Program, 4.0 Gpa

International Baccalaureate Diploma, 42 (99.20 Atar)