Danny Roach Email & Phone Number

Oakland, Ca, Us

Oakland, California

Design promotional and discounting strategies to drive ticket sales, revenue and buyer retentionOptimize ticket pricing, both for season tickets and dynamic single-game tickets, and provide recommendations on suite and special event pricingHead relationship with StubHub and other third-party ticketing partners to achieve broad product distributionManage a team of business analysts who support revenue growth across multiple functions

Oakland, Ca

Led pricing decisions for single game and season tickets.Provided reporting and performed data analysis on ticket sales, promotions, marketing campaigns and additional ad hoc projects.Designed and implemented end-to-end inbound lead automation.Created CRM customization strategies to optimize ticket sales and services' effectiveness.Continued to manage lead generation efforts.

Oakland, Ca

Managed lead generation and lead assignment process for new sales. Created reports and visualizations using Qlik, Tableau and Excel to analyze the performance of sales campaigns & sales reps.Assisted in optimizing dynamic pricing based on ticketing trends & analysis.

Oakland, Ca

• Wrote queries and built processes within SQL datawarehouse to ensure accurate and relevant data between the ticketing system (ProVenue) and CRM (Microsoft Dynamics).• Developed and executed strategy on targeting customers to maximize new & renewed season ticket sales.• Designed, built and assigned sales campaigns from start to finish within CRM.• Reported on and analyzed group, suite and season ticket sales and the effectiveness of specific sales reps, campaigns and products.• Maintained data hygiene through merging accounts, standardizing contact information, etc.

Metairie, La

San Diego, Ca

• Host, liaison and entertain corporate partner attendees at SDSU football games• Execute in-game sponsorship activation to increase sponsor visibility and enhance the fan experience

Washington D.C. Metro Area

The CIAB is a trade association representing the top tier of commercial insurance brokerage firms worldwide. In this role, I assisted the government affairs team with legislative research and Capitol Hill correspondence and represented CIAB at Congressional hearings and fundraisers. Managed accounting and day-to-day operations of CouncilPAC, The Council’s $1 million political action committee, including fundraising and coordinating member outreach.

Documented all purchases made by UCLA Athletics and generated departmental purchase orders. Prepared purchase and reimbursement justifications submitted for Chancellor’s approval. Maintained Accounts Payable by reviewing, documenting and submitting invoices for payment. Assisted in maintaining & reviewing interdepartmental account ledgers for 30+ offices within UCLA’s athletic department.

Master Of Business Administration (Mba), Sport And Fitness Administration/Management

Bachelor Of Arts, Economics

Activities and Societies: Mentorship UCLA