Danny Thrall Email & Phone Number

United States

Chicago, Illinois, United States

• Lead the sku creation process for vendor integrations and new product launches within Adobe Advertising: GTM strategic positioning, system testing, revenue recognition, and sales enablement.• Represent the business as a cross-functional liaison between CSM, sales, product, engineering, OM, pricing ops, legal, finance, RA, and credit teams to ensure a successful experience for the customer.• Direct the sales team on contracting best practices, facilitating smoother negotiations, and fostering improved client relationships, resulting in increased deal closures and revenue generation.• Leverage data insights to generate cost savings by outlining product requirements and recommending feature enhancements to the engineering organization that streamline contracting, order booking, provisioning, and invoicing processes.• Manage two direct reports, positions summarized below:• Business Process Analyst- Oversees the month-end billing process across global account personnel, ensuring the regional teams are accurately meeting monthly deadlines and keeping stakeholders informed on progress.• Data Operations Manager- Owns automated reporting requirements for the business, utilizing system-sourced data to generate Power BI reports that track forecasts, customer health, billings, and other key metrics.

Greater Chicago Area

New York City

• Managed growth and development of ten Account Managers across Enterprise Brand clients.• Served as an escalation contact for clients and internal; assisted in surfacing technical challenges, translated their needs into internal product requests, and outlined execution steps.• Enabled cross-team communication between Campaign and Account Management teams to optimize campaign performance.• Coached the team to troubleshoot technical issues; ensuring they exhausted all outlets before escalating an issue to our Application Engineering team via the Atlassian ticketing system.• Provided social subject matter expertise for internal teams; optimized best practices using social platforms, documented product integration capabilities, and streamlined the implementation process.

Chicago, Illinois, United States

• Leveraged operations and software expertise to shape the strategic plan for the operating company. • Led the selection process for independent board members, conducting panel interviews and assessments to identify candidates that align with the organization’s goals and values.• Developed a customized onboarding process for third-generation family members to join the board, accommodating varying levels of engagement by establishing flexible levels of involvement, ensuring alignment with individual availability and professional experience.• Collaborated with cross-functional teams to assess potential acquisition targets, conducting thorough due diligence to evaluate financial, operational, and cultural compatibility.• Manage the board’s governance structure as a member of the Nomination and Governance Committee.

New York, New York

Greater New York City Area

• Led TubeMogul’s Agency Trading Desk relationships and ‘14 political business in the region.• Demonstrated software capabilities during Enterprise Sales pitches in order to attract new clients.• Hosted external training sessions for new users, counseled clients on industry best practices, business KPIs for branding and DR objectives, and execution of software to ensure campaign success.• Coordinated with the Application Engineering team to troubleshoot software issues and maintain client satisfaction with software functionality.• Managed the growth and development of an Account Manager who worked on a shared book of business.

New York, Ny

Lead relationship with the companyʼs largest agency account, The Media Kitchen; partnered with sales team to drive new business and maintain existing account spend. Conceives, plans, and executes advertiser-specific marketing strategies; communicates progress to client and recommends strategic pivots when necessary. Served as strong cross-functional partner between the account management, sales, and trading teams to manage 20+ active campaigns per month; provides progress reports on performance, optimization techniques, and brand safety initiatives. Shared product expertise through case study documentation and regular knowledge-sharing sessions; trained clients on The Lens, Varickʼs data management platform, and provided technical troubleshooting when necessary. Managed one direct report, and served as mentor to the companyʼs Account Managers.

New York, Ny

Supported agency and advertiser relationships, including the companyʼs largest agency account, and managed 40+ active campaigns per month. Partnered with clients to establish campaign goals, KPIs, and brand strategies; provided regular updates on spend pacing and goal progress, recommending pivots when necessary. Helped win new business by developing proposals and conducting market research; increased existing advertiser spend by developing new campaign strategies and creating opportunities for incremental budget. Liaised between account management and trading team to launch new campaigns; ensured correct setup of all technical pieces, including creative trafficking, first- and third-party pixel setup, and coordination with third-party data providers.

New York City

Supported day-to-day account manager needs, including reporting, proposals, and campaign screenshot aggregation. Drafted campaign briefs for the account management team and partnered with clients to establish achievable KPIs. Used Salesforce to update monthly campaign projections and provided competitive analysis in order to understand clientsʼ advertising footprint. Independently managed 7+ monthly campaigns.

New York, New York

Organized a marketing plan by pursuing search advertising, social media, and media buying. Grew brand awareness through the distribution of press releases and search engine optimization techniques. Researched clientele base and generated a list of current competitors.

Shawnee, Kansas

Made weekly optimizations to the existing search campaign by adjusting bids, editing ad copy, and reformatting ad landing pages. Interviewed service providers to professionally manage Nazdarʼs search marketing program.

Evanston, Il

Responsible for copywriting and press releases for clients handled by Origin. Managing client’s Google Adword accounts. Assisting in web audits for client websites. Negotiating for advertisement space in trade magazines. Managed company client’s social networks. Attended regular consulting meetings with clients.

Updated the company database for current client information. Made sales calls on current and lapsed customers. Used graphic design and writing skills to compile and send out a weekly company newsletter.

Stand Up Comedy, Comedy

In Stand Up classes I developed myself as a solo comedic performer by writing and workshopping my own material. By understanding how.

Stand Up Comedy Class

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Varsity swim team 2008-2011

Education record

Summer 2009 Stand-up comedy class culminating in a final live performance.

Education record

High School Diploma

Improv 101

This class incorporates movement-based exercises, scene-work and group exercises to explore the primary fundamentals of improvisation.

Sketch Comedy 101, Sketch Comedy

Activities and Societies: WriterIntro level sketch class, geared towards the student who has never written sketch before, or even a writer.