HighlightsUX led website enhancements through experimentations for our enrolment funnel. • Worked closely with UX and product teams to define the experiments during the discovery phase and continue in implementation with the delivery team • an increase in sales conversion rates by 3% for the targeted cohort of students; • a reduction of page drop off rate by 4%; and • a 12% uplift in click-through rates.New product to create a sustainable revenue model through lead generation and partnerships with universities. • My primary role was project lead for this initiative which involved working closely with the product, strategy, design, UX, and development teams at all stages of product delivery. • uplift of ~5800 new students for our universities, which accounted for ~$2.5 million in revenue for the business. • onboarding of 9 new universities as partners; • an increase in product offering for students through new partnerships formed; and • a reduction of lead time from 5 minutes to 30 seconds due to enhanced API integration.Platform transition project from Java to Sitecore and rebuild of the website. • My role involved supporting the cross functional teams and collaborating with external vendors in delivering features for the enrolment section and student application business rules.

Key responsibilities• Defining the business need in collaboration with the Product Manager and key stakeholders.• Conducting current state analysis and utilising data to assist in driving key insights and decision-making.• Creating requirements using a variety of techniques while adhering to the INVEST model.• Facilitating a shared understanding of the value being created with the development team.• Building a collaborative team environment for continuous discovery. • Creating user stories and acceptance criteria with the development team.• Validating that solutions match business requirements.• Effectively managing conflicts, issues and dependencies to ensure that stakeholders and the product team remain consistent with the solution scope.• Backlog management activities for prioritisation and mapping dependencies.• Facilitating agile events to ensure team alignment with frameworks, procedures, methodologies and ways of working used by the team.

Key Responsibilities• Responsible for performing all aspects of student experience and implementation of new strategies for lead campaigning. Involved in multiple small projects, campaigns and user acceptance testing to enhance existing user functionality. • Customer service (Inbound/Outbound and Live chat)• Assistance with workshop initiative• Salesforce user issues - data gathering • Subject Matter Expert- Campaign with BMS Telecorp • User acceptance testing - E3 salesforce implementation • Assistance with competitor price comparison • New Voice Media initiative• Duplicate/international queue initiative• E3 corporate client leads