Danny A. Email & Phone Number

Led the design of the mobile application for EHelp's mental health platform. Collaborated with an international stakeholder in a 3-week timeframe using Asana and setting milestones. Presented a user-centric product based on extensive research.Addressed a market gap through the rapid development of a prototype, informed by 8 user interviews and UX methodologies such as affinity mapping, user flows, and wireframing. Proficiently employed tools, including Balsamiq, Figma, and Google Slides. Conducted a comprehensive UX analysis and redesign for The Last Bookstore, incorporating usability testing and heuristic evaluations to optimize the user journey. This resulted in enhanced user interface and a seamless path to purchase.Relaunched my portfolio using SquareSpace, showcasing UX case studies alongside marketing materials I designed while working in-house for CHRISHABANA and Urbilis, as well as collateral I created while freelancing.

Providence, Rhode Island

Managed commercial sales for high-value clients, including the NBA and Whole Foods. Oversaw order processing, product additions, and coupon code creation using BigCommerce. Efficiency and frequent communication helped to secure brand loyalty and repeat purchases.Collaborated with our digital marketing firm to gain valuable insights into user behavior. Subsequently, conceptualized, photographed, and designed content for the homepage, newsletters, and social media. Featured in-demand products, increasing sales volume, and making the platform responsive to its target audience.Practiced Agile methodology (planning sprints, weighting and assigning tasks, and voting on project selection) which resulted in improved efficiency and ensured the team’s output best aligned with company goals.

New York, New York

Presented 3 seasonal collections at trade shows in New York, Chicago, and Las Vegas, as well as conducted in-store presentations across the Northeast. Managed major accounts: Urban Outfitters, Lord & Taylor, and Equinox. Secured milestone orders- initiated a six-figure opening contract with Bloomingdale's and TJX Canada distribution deal. Utilized CRM/selling platforms (Salesforce, Base & NuOrder) to build my contact database, project/record sales and connect with new accounts. Leveraged contacts and relationships to bolster sales across multiples brands we featured each season. Provided high-level customer service, coordinated exchanges, and facilitated timely payments, which led to increased stock orders and instilled a sense of trust in my accounts.Orchestrated a successful seasonal intern program, selected candidates and provided outreach and CRM software training. This allowed key executives to focus on majors and merchandising, thus maximizing our time and appointment schedule. Collaborated with multiple vendors each season to gain a deep understanding of the collections. Skillfully conveyed the brand's vision and product attributes through verbal, written and visual communication. Ensured a thorough comprehension of production and delivery schedules and effectively managed potential risks and delays.

New York, New York

Contributed to the successful launch of Hamilton and Adams, a brick and mortar store located in Kingston, NY. Consulting on CRM (Shopify) implementation, product mix and merchandising. Offered valuable guidance to emerging accessories designers such as Diaboli Kill, A. Carnevale, and Elizabeth Knight. Advised on essential elements for market readiness, including product development, brand identity, and sales strategy.Presented the debut collections from Didier Dubot and Didier Dubot X Nicola Formichetti in both New York and Paris, showcasing strong project management and presentation skills.Provided critical support to The Shiny Squirrel Showroom, acting as a liaison at New York tradeshows. This included organizing contact databases, creating press materials, and facilitating timely designer payments, demonstrating strong organizational and communication abilities.

New York, New York

Represented the namesake CHRISHABANA and diffusion My Enemy line during New York and Paris markets securing commercial and influential accounts like; Anthropologie, V Files, Wasteland, ASOS and Urban Outfitters. Increased sales by 50% in 2013. Produced the Spring/Summer 2013 Collection presentation at The Out NY Urban Oasis, resulting in features in press outlets such as WWD, Metal, and Vaga Magazine. Coordinated earlier presentations at Spring/Summer 2011 Mac & Milk and Spring/Summer 2012 HP France Gallery, further solidifying the brand's presence in the fashion sphere.Conceptualized and executed "The Box," a two-week holiday pop-up in the Lower East Side. The immersive shopping experience showcased CHRISHABANA alongside five other distinguished labels, including Bliss Lau and Bijules. Revenue helped to fund our international trade show participation and travel for the following year. Launched company’s E-Commerce platform using Square Space. E-commerce was key solution to funding production and supplementing the wholesale program. Subsequently, created a strong social media base which allowed us to communicate directly with our customer about in-person events and online sales. Created seasonal line sheets, wrote collection stories and updated biographies. Captured jewelry stills for e-commerce and sales support, with my photography running in Indie Magazine. Highly targeted collateral helped buyers to envision our pieces within their retail matrix. Supervised our in-house Production Assistant and seasonal interns, efficiently coordinating external communications with partners to ensure the successful and punctual delivery of product samples, inventory, and collateral.

New York, New York

Served as a bridge between sales and operations keeping both informed on campaign specifications to ensure that ads launched and ran in correct theaters at the proper times.Trafficked and catalogued all information regarding campaign parameters for both legal and historical purposes.Reviewed and approved all contracts to guarantee product and ad pricing was aligned with company revenue goals. Calculated pricing and maintained inventory records for all promotions.Updated the national training manual and facilitated internal training sessions.

Bachelor Of Science, Marketing Communications; Advertising & Public Relations

Ux/Ui