Daniel Calder Email & Phone Number

New York, New York, United States

Lead in the development of member-facing marketing materials that educate and drive members to seek clinical care - guided by HEDIS and CAHPS measures across Medicare, Medicaid, Child Health Plus, and other lines of business.Partner with external vendors and develop B2C marketing campaigns that drive Healthfirst members to download wellness apps, subscribe to at-home health testing kits, and adopt other wellness products and programs. Strategize and provide insight on how to improve customer experience in identifying and accessing clinical care - with the goal of closing care gaps and improving quality ratings.

New York, New York, United States

- Created a new and consistent brand for WorkWell NYC across our website and social media channels.- Guided by A/B testing of WorkWell NYC's monthly newsletter, maximized email design, send time and subject text, leading to a 5.6% increase in open rates and 2.3% increase in click rate. - Designed and produced engaging and interactive Instagram content, leading to a 30% annual follower growth rate.- Incorporated behavioral science and social marketing strategies in our promotional materials to drive employee participation in our wellness programs. - Launched a "Wellness Snacks" podcast and blog to disseminate impactful and pertinent wellness resources to City employees.- Shifted branding and marketing strategies to highlight the wellness journeys and stories of City employees - through promotional videos, podcasts and social media posts.

New York, New York, United States

In response to widespread food insecurity due to the COVID-19 pandemic, I launched the nonprofit, Nourish Box. Nourish Box taps into the popularity of meal kit subscriptions with a twist. Supported by donors, we send free meal kits to food insecure families and individuals to ensure they have access to healthy and delicious meals. As the Founder, I developed the name, branding, logo and copy for Nourish Box. I produce all marketing and social media content, hold an annual fundraising campaign, manage our website and all social media channels, and oversee the logistics of packaging and delivery of our meal kits. To date, we have delivered nearly 1,000 meal kits to NYC families and individuals struggling with hunger.

- Created social media content, promotional videos, newsletters, and fundraising campaigns to build brand awareness and increase funding for wellness programming.- Designed and implemented a donor fundraising funnel to convert website visitors and email subscribers to donors - leading to a 18% increase in new annual donors.- Developed and managed a CRM database via GiveLively to track donors and foster relationships through individual outreach and marketing automation. - Led Facebook fundraising campaigns by researching demographic data to determine optimal potential donors, analyzing click and donation rates to assess impact of messaging, and measuring ROI.

- Engaged in robust community outreach across NYC agencies, hospitals, and nonprofits to expand a network of over 600 stakeholders to implement community hepatitis activities and interventions.- Created newsletters, videos, social media content, and managed the HepFreeNYC website to drive community engagement.- Managed and evaluated viral hepatitis public health interventions, including viral hepatitis trainings, community health assessments, advocacy and policy initiatives, and the development of health education materials.

- Developed LGBT health resources, strategic plans, and a Patient Service Handbook to promote the health of LGBT people at Penn and throughout Philadelphia.- Designed, wrote, and published studies on LGBT health and wellbeing, and partnered with community organizations and Penn staff to implement LGBT wellness policies.- Guided social media strategies, created promotional videos, designed newsletters, and managed website to attract LGBT patients to Penn Medicine.

Masters In Public Health

Bachelor'S