Danny Cappiello Email & Phone Number

Livermore, Ca

• Manage and guide a team focused on developing annual strategic digital marketing plans for thePremium and Popular Wine Business Units ◦ Plans include social media, SEO/SEM, programmatic advertising, website development, influencermarketing, content marketing, native advertising, email, video and mobile marketing• Devise and oversee a cross-functional process to create content for digital initiatives• Grow the Winery’s Direct-to-Consumer e-commerce business by driving qualified leads• Provide actionable research on digital behaviors of target audiences• Partner with internal and external creative agencies to deliver compelling, shareable content ontime, on budget and on brand• Set and measure KPIs for all digital efforts• Develop and oversee department budget• Evaluate new technologies and educate brand teams on potential opportunities

Greater San Diego Area

• Design and implement overall marketing strategy to: ~ Establish MOPA as a leader in the field of photography ~ Move the museum from a physical building in SD to a virtual presence worldwide ~ Share the museum and its stories with members, followers and both traditional and digital media• Shoot and edit video content to share across digital initiatives• Create and distribute email campaigns• Manage and populate all digital platforms, including website, social media, YouTube channel, etc.• Develop promotional relationships with online properties to help syndicate content• Write press releases and work to get local and national press coverage• Design and print all museum marketing collateral• Plan, book and traffic all advertising efforts including traditional and digital tactics

• Department head responsible for supervising and approving all advertising campaigns for labels within Universal Music Group.• Managed a staff of nine media planners and traffic coordinator in both New York and LA.• Controlled advertising budget of $25 million annually.• Transitioned music group from traditional to digital advertising, including online display, video, social media, SEM and mobile campaigns.• Educated and updated label marketing personnel on latest online marketing trends.• Worked closely with CRM department to maximize impact of campaigns.• Supervised and closely monitored negotiation of rates for print and outdoor media.• Lead online Agency of Record review and decision.• Partnered with both traditional and digital advertising agencies to execute media strategies.• Regularly met with senior marketing executives to insure plans reflected label directives.• Liaised with creative/production departments to ensure accuracy and timely delivery of ads.

• Developed a launch strategy and integrated marketing plan to establish the FunkyTalk.com brand. Program components included advertising, online marketing, promotions, guerilla marketing and out-of-home media.• Established and managed market research programs designed to define and understand the target youth market. Market research tactics included traditional focus groups and online feedback groups. Data shared with product management to determine future direction.• Interacted with FunkyTalk.com site designers and writers to ensure consistency and the integration of key brand messages.• Forecasted marketing budget.• Led an advertising and design agency RFP process.

Bs, Marketing

Digital Marketing Strategies: Data, Automation, Ai & Analytics