Danny ‘Falz’ Fahey is a creative professional who has been in the fabric of urban culture for more than two decades. The professional timeline for Danny starts in London’s underground during the UK Garage explosion and UK Raps golden era, making his moniker a familiar name in the genesis of UK MC culture in all of its commercial potential and future prospects.His life experience of culture, street life, music, fashion and sport have led him to be the inspirational figure head of “Thirty Pound Gentleman” a creative company now based in the North West of England that focuses on empowering youth through music, fashion, sport, and discussion about where and how all of those things intersect and empower the inner city.His uncompromising and unapologetic work with young talent has produced some very successful and original talents in the UK, most notably prolific host and producer Chunky of Swamp 81, activist, musician and political editor for Dazed and Confused magazine, Gaika, and many other people in cultural spaces who have gained benefit from Dannys guidance and hard knock style of tutoring.Having worked in some of the most challenging environments in the world exploring the power of art and culture and how it inspires social change, Danny has worked in Medellin Colombia, Harare Zimbabwe, Beirut Lebanon, and across Europe and the UK.Amongst the first wave of creative professionals in the UK to work in the context of developing work with people on the periphery using methodologies for social inclusion prevalent in the Favelas of Rio de Janeiro Brazil, he has produced work with both Grupo Cultural Afro-Reggae and Agência de Redes para a Juventude. Using music, fashion, sport, street knowledge and risk as the vehicle for success.