After 18 months of research and interviews, I finally published the start of a fascinating journey with The “I Will” Advantage.

A fast-growing Australian education technology company that is building a global web based application called Schoolbox, for K-12 schools worldwide.I lead a team focused on New-Business Development, focusing on delivering value to K-12 schools through a process of challenger-based consulting and technical excellence.

In my role as a General Manager for Sales and Marketing I provide oversight of sales and marketing initiatives, holding responsibility for 80 staff members and an $20M+ turnover. I establish sales objectives through forecasting and market research, project expected sales volume and profits for new and existing products, and develop strategic action plans to exceed quotas, and maintain results through planning, monitoring, and appraising job performance; and contribute to team efforts by accomplishing related results. Some highlights of my experience in this role include…• Build and maintain strategic business partnerships with Principals and Business managers; increased client base generating a recurring revenue stream. • Exceeded sales revenue targets, creating significant recurring revenues; resulted in the opening of new RTG offices in Tasmania, South Australia, New South Wales and Western Australia. • Achieved a 6 year annual revenue growth; developed and reviewed strategy and future planning to established operational systems and processes.• Increased new client acquisition, securing more than 40 new clients in new territories and geographical locations; facilitated multiple corporate workshops and events to drive client engagement and increase revenues within short time frames.• Established value-based partnerships with 3rd party vendors and service companies; resulted in strong referral and solutions base for customers. • Successfully developed and implemented in-depth marketing, sales, and channel management plans that were measurable and accountable to the RTG Board; increased company brand awareness, client engagement, and alternative sources of revenue for the company.• Successfully growing educational, health care and corporate client engagement across Australia.

As a Product Director, I was a contributing member of the executive team, managing all marketing, product management and operational activities for the Online portfolio inclusive of 150 staff members and a $50M turnover. I developed products and services and created strategic objectives to support sales planning, marketing, and business development. I also conducted market research to generate product requirements, and determine specifications, production timetables, pricing, and integrated plans for product introduction. Some highlights of my experience in this role include…• Led project management, coordinating engineering, sales and marketing, customer service, finance, and support teams; determined the scope of present and future products and services. • Developed and implemented a high-level executive concept that translated into three revenue generating software platforms; generated a new revenue stream that resulted in a 300% growth within the first year.• Managed remote and decentralised business units in a single team; provided information and prepared product sales forecasts and special reports, quickly responding to questions and requests. • Defined worldwide pricing strategy; determined product pricing utilising market research data, reviewing production and sales cost, anticipating volume, and costing special orders. • Launched online and offline marketing programs (website content, webinars, email marketing, press releases, and trade shows); delivered tools to the sales force, increasing revenues by 300%.

As the Founder of Qmecom, I had an opportunity to utilise my passion and direct the entire start-up process from inception to a full-functioning organisation. I developed business, people, and sales strategies and directed strategic global partnership management to build a world class technology platform that delivered client solutions and maximised profits. Some highlights of my experience in this role include…• Designed and managed the structure, pitch and business justification for capital raising programs; secured seed finding from the federal government and generated more than $6M from investors. • Established strategic global business alliances with media, technology and advertising companies including Google, Yahoo, WPP, YouTube, MSN, Microsoft, and Carlson Marketing.• Directed business strategy and software and business development for a new technology platform; resulted in 3 patents and multiple partnership revenue streams throughout Australia, USA, and UK. • Secured the sale of the business to a major Australian software company specialising in “Web to Print” technology; managed the business transition ensuring viability of processes and operations.