Danny Hsia Email & Phone Number

Bethesda, Maryland, United States

Manage the entire client lifecycle for custom software development engagements- Respond to new and existing client RFPs for custom software solutions to be developed by Educe Software in designated practice area - Develop and negotiate solution proposals and pricing and participate in legal document review - Lead discovery process to establish business requirements and translate into development requirements- Manage project plan and software development team to ensure delivery of solution in timely manner and within budget, using Agile methodology - Manage client subscription software support model to respond to all solution needs in a timely and efficient manner- Partner with client project and executive stakeholders to manage project timeline, budget, and support current and future strategic needs- Set and meet practice goals for sales, recurring subscription revenue, and project management KPIs- Generate and support organization marketing efforts- Manage over 40 unique client software solutions- Representative clients include Kansas University Medical Center, Lexus (Toyota), Citizens Bank, Ace Hardware, Boston Consulting Group, Southern New Hampshire University, Eat’n Park Restaurants

Bethesda, Md

Manage requirements analysis, business process mapping, design and implementation of learning management systems for enterprise clients- Gather requirements and map business processes for clients based on industry best practices -Develop a complete business solution for clients by configuring their system based on specific client specifications and modifying and streamlining business processes-Develop and execute training for client end user administrators of LMS platform-Representative clients include Shire Pharmaceuticals, Freddie Mac, World Bank Group, The Madison Square Garden Company, Orangetheory Fitness, Jazz Pharmaceuticals

Washington D.C. Metro Area

- Manage relationship and growth of key enterprise accounts; current accounts include Fortune 500 and 1000 leaders in luxury fashion, entertainment and travel/hospitality- Create, build and execute account strategies by working with customer to develop performance targets, set financial goals and identify key milestones- Conduct all operations and engagements with an intense focus on client satisfaction - Lead account growth by presenting additional product solutions and identifying untapped customer value opportunities - Manage all contract, renewal and upsell negotiations- Renewed 100% of all major accounts- Recognized as the first and only in company history to sign client to multi-year renewal- Through intense customer focus & strategic guidance, helped clients realize email lifts of 14% (open rate), 40% (click rate) and 45% (revenue)- Coordinate all account support (project management, campaign management, data analytics) to achieve account targets and ensure highest client satisfaction- Consult with customers on additional marketing opportunities using digital marketing expertise

Washington, Dc

Oversee strategy and daily operations of $6 million, 400 million monthly volume email program and CRM marketing business- Manage team of email campaign managers, CRM segment manager and CRM analyst to ensure successful execution of over 40 email marketing campaigns- Develop and lead testing strategy on email and CRM campaigns, leading to double and triple digit lifts- Lead and grow distribution strategy for email channel- Develop, execute and refine CRM and customer lifecycle strategies for email and mobile app channels- Collaborate and execute on: -- Consumer marketing campaigns across marketing channels-- Mobile app marketing execution-- Guide and nurture the career growth and success of 6 person team

Product expert of Strongview (now Selligent) Email Marketing Solutions, responsible for execution and strategic planning throughout member lifecycle in order to drive highest possible member Net Retention Rate across suite of Motley Fool investing services.- Manage successful daily execution of over 90 member-related mail campaigns in Strongview email delivery platform, in effort to drive historically highest renewal rates of over 65% on $80MM in renewal revenue annually- Improved industry-leading annual retention rates (60%+) by 16% YoY- Develop, execute and test email strategy for member welcome stage, member experience stage and member renewal stage- Identify opportunities for triggered email campaigns and develop, execute and test campaigns based on various segments, such as:-- Member lifecycle stages-- Member survey segments -- Member email and site engagement (or dis-engagement)-- Member preferences

Manage retention strategy for several investment newsletters and services, focusing on delivering the most valuable strategic communications throughout the member lifecycle from new purchase to renewal and winback periods, driving industry-leading retention rates of 60%+- Develop strategic cross-channel welcome experience plan to onboard new paying members to a service, with a goal of reducing refund rate during a member's welcome period-- Cross-channel welcome experience plan includes segmented, user-specific site experience as well as segmented, user-specific email communications strategy- Develop, test, execute and maintain email renewal strategy at various member renewal stages, with a goal of increasing renewal and winback rates, including:-- Advanced renewal and expiration email message execution and testing-- Day of expiration email message execution and testing-- Grace period email message execution and testing-- Winback email message execution and testing

Manage daily business operations, business strategy and ensure great member experience for several member stock advisory services, totaling 200,000+ members.- Act as business liason between investing team, paying members, and functional departments- Monitor and analyze member engagement and execute initiatives to increase member engagement- Help develop and execute cross-channel welcome experience as new members join each service

Director of Product Management for Fool.com, overseeing development of all web-based products, including user experience across all site pages and all user interaction points.- Identify and manage product and feature development on www.fool.com, serving 4MM+ unique visitors monthly- Prioritize and manage work accomplished by team of software developers, front-end web developers and designers using Agile software development methodology- Led implementation of new site-wide search functionality, increasing search results click-through by over 40% and improving exit rate by over 48%- Managed redesign and optimization of Broker Center, increasing traffic 57% year over year, increasing partner leads by average 42%- Managed redesign and optimization of Investing Collections, increasing emails captured by 47%, increasing orders by 55%- Managed development of content-specific ad targeting, garnering 20% premium ad CPMs- Managed development of user-specific ad targeting for product ad campaign, generated $150k gross cash, $239 RPM, 22% conversion rate during campaign- Led process to sign new replacement video platform provider; process required identification of potential partners, cost/benefit analysis, contract negotiation; estimated savings of $45k annually

- Create, manage and distributed integrated sponsorship opportunities for ad sales team totaling approximately $4MM in annual revenue opportunity.- Act as champion for ad sales team throughout organization, liaising w/ other departments to ensure sales team needs are met.- Manage/report on site RPM performance and ad allocation- Various performance analysis on advertising partners and site metrics

- Managed creative implementation for ad clients. Creative distribution to AdOps, manage tasklist creative implementation- Developed, managed and reported partner performance and team performance metrics- Managed ad inquiries and distributed to sales team accordingly- Acted as primary ad sales contact for other departmental questions/initiatives

- Intensive 2-year program designed to develop and grow leaders at GE Financial- Roles included:-- Risk Analysis -- Marketing-- Operations-- Financial Planning and Analysis

Bachelor Of Science (Bs), Finance, General

Education record

Activities and Societies: Selected to the highly exclusive internal Motley Fool leadership program /// This intensive, 18 month program.