Daniel Kavanagh Email and Phone Number

Data Tracking & Analysis• Working closely with the analytics manager to develop monthly/quarterly reports as well as creating automated reporting dashboards via Sprinklr (Social listening & Publishing tool)• Project managing the global roll out of the social asset tagging system that I developed while liaising closely with Pernod Ricard HQ.Community Development• Humanising the Jameson brand across social, building advocacy & monitoring an online community upwards of 3… Show more Data Tracking & Analysis• Working closely with the analytics manager to develop monthly/quarterly reports as well as creating automated reporting dashboards via Sprinklr (Social listening & Publishing tool)• Project managing the global roll out of the social asset tagging system that I developed while liaising closely with Pernod Ricard HQ.Community Development• Humanising the Jameson brand across social, building advocacy & monitoring an online community upwards of 3 million people.• Identifying ways to build market communities & advising on best practice optimisations across social. Show less

As part of this role I worked as part of a cross functional team on global campaigns around St. Patrick’s Day & Jameson First Shot.• Analysed search terms & trends to gather insight & to inform the development of our content strategy.• Liaised with our social agency to create content calendars for various social media platforms.• Managed a media budget for the Jameson First Shot campaign and used real time data & insights to optimise the media spend daily.• Analysed… Show more As part of this role I worked as part of a cross functional team on global campaigns around St. Patrick’s Day & Jameson First Shot.• Analysed search terms & trends to gather insight & to inform the development of our content strategy.• Liaised with our social agency to create content calendars for various social media platforms.• Managed a media budget for the Jameson First Shot campaign and used real time data & insights to optimise the media spend daily.• Analysed the Jameson website & social platforms post campaigns to understand how we measured against our campaign objectives while also giving recommendations on how we could improve.Stakeholder Management• Project managed the IT development team priorities and acted as a liaison between the international brand team and the IT team.• Worked closely with the International marketing team as well as Facebook & YouTube to understand how to best create content for different channels.• Acted as a digital support for the international brand team & gave best practice digital recommendation across different marketing functions Financial Acumen• Managed and tracked the digital and digital transformation budget. Show less

As part of this role, I was responsible for increasing brand awareness and sales for visas to the US, Canada, Australia and New Zealand.Promotional Management•Delivered presentations in college campuses around the country to educate students about the J1 visa & worked closely with career offices to inform them about the various visa options available to students.• Managed a stand at career fairs in NUIG, TCD, DBS, trade shows in the RDS and assisted with the development of… Show more As part of this role, I was responsible for increasing brand awareness and sales for visas to the US, Canada, Australia and New Zealand.Promotional Management•Delivered presentations in college campuses around the country to educate students about the J1 visa & worked closely with career offices to inform them about the various visa options available to students.• Managed a stand at career fairs in NUIG, TCD, DBS, trade shows in the RDS and assisted with the development of promotional material.• Developed innovative marketing strategies by targeting club societies & utilized Facebook to target consumers at a time when brands didn’t understand the value of social.People Management • Managed and recruited promotional representatives, organised their travel arrangements, payroll, work schedule and trained them on the job.Results• Ensured a significant increase in all working visa sales than the previous year by developing innovative marketing strategies and implementing them to perfection. Show less