Experienced Paid Media Specialist with extensive knowledge in campaign strategy, activation and performance measurement. Past experience in digital transformation, brand management, customer journey and experience, search engine optimization (SEO), as well as paid and organic social.Focused on creating contextually relevant and audience-first campaigns in TV, radio, out-of-home (OOH), search, display and paid social to generate demand for Princess Cruises. Responsibilities also include search engine optimization (SEO) strategy, high-impact custom content and project management with outside agencies.Skilled in Tableau, Adobe Creative Cloud (Photoshop, Premier Pro, InDesign, Illustrator, After Effects), Microsoft 365, Smartsheet and more.