Dan Peter Email & Phone Number

- Led the successful new product launch of a precision tool-measuring system for the stone industry, including branding, messaging, product positioning, sales and marketing materials, and public relations. The product won the Best Technology Award at The International Surfaces Event (TISE) 2019.- Spearheaded efforts to enhance social media presence, reinforcing market leadership in digital templating through engaging content, follower interaction, and targeted advertising.- Achieved a 300% increase in Facebook followers within the first year and 200% growth the following year, establishing Instagram as a key lead generation source alongside Facebook and LinkedIn.- Directed the rebranding from Laser Products Industries to LPI, reflecting company growth and product diversification, including a new logo, website, and marketing materials.- Managed tradeshows and conferences, overseeing logistics, booth setup, and event coordination.- Delivered presentations to leadership, internal teams, customers, and industry professionals.

Burr Ridge, Illinois

- Developed and executed an integrated demand generation program targeting architects, engineers, and contractors (A/E/C), resulting in a $2M sales increase for large-scale building projects. Achieved KPIs with a 21% rise in quoting activity and 22% sales growth YTD.- Project-managed the creation and deployment of demand generation sales tools and programs across multiple channels for reps, distributors, A/E/C, and end-users.

Greater Chicago Area

- Signed five franchise owners in the green industry (lawn fertilization and weed control).- Managed outbound recruitment, sales funnel activity, and lead nurturing to drive franchise growth.

Greater Chicago Area

- Led company expansion into Northwest Indiana and supported subsidiary growth into multiple national markets.- Played a key role in securing a multi-million-dollar private-label deal with the industry's leading material handling company, boosting presence in high-capacity pneumatics.- Directed marketing team in developing a comprehensive rebranding initiative, including a website redesign and online marketing campaigns, along with development of corresponding sales and marketing materials.

Greater Chicago Area

- Boosted sales by 14% in the first year by optimizing internal communications, marketing resources (print and digital), and lead generation for distributor and manufacturer network.- Launched a grassroots marketing campaign for BUCKED Scent Eliminator, leveraging social media and word-of-mouth to generate 1,500 Facebook followers, 600 Twitter followers, and strong online sales during its first year.

Greater Chicago Area

- Led the marketing team in revamping the company website and implementing social media, SEO, analytics, and lead generation processes to enhance competitiveness against larger CRE firms.- Managed RFI and RFP proposal development, securing major wins including Coyote Logistics’ HQ move to Chicago and Astellas Pharma US’s HQ development in Northbrook, IL.

Greater Chicago Area

- Led the marketing campaign for a new forklift line, driving a 10% revenue increase in the first 10 months and 20% growth the following year.- Secured national exposure for Hoist Liftruck by getting featured on the Travel Channel’s *John Ratzenberger’s Made in America*, resulting in a significant sales boost.- Successfully launched a forklift line that was later showcased in the season 18 finale of CBS’s *The Amazing Race*.

Greater Chicago Area

- Played a key role in launching the Real Estate Communications Group (RECG), the marketing and PR division of Law Bulletin Publishing Company.- Co-launched the Commercial Real Estate Forecast Conference, now one of the industry's largest and most anticipated annual events.

Greater Chicago Area

Art Director Spearheaded the complete redesign and rebrand of *Midwest Real Estate News*, driving increased ad revenue and expanding the publication into digital media.EditorCollaborated with the Editor-in-Chief to create a more relevant editorial calendar, boosting industry leader contributions and increasing subscriber and readership engagement.