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Dynamic marketing communications leader with over 20 years of experience driving integrated marketing strategies across diverse industries, including manufacturing, heavy equipment, and commercial real estate. Proven track record of leading successful rebranding campaigns, launching innovative products, and building strong, sustainable social media and PR platforms. Skilled in crafting compelling content, designing impactful sales and marketing tools, and delivering results that resonate with target audiences and elevate brand presence.
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Senior Marketing ManagerLaser Products Industries Jun 2018 - Oct 2022- Led the successful new product launch of a precision tool-measuring system for the stone industry, including branding, messaging, product positioning, sales and marketing materials, and public relations. The product won the Best Technology Award at The International Surfaces Event (TISE) 2019.- Spearheaded efforts to enhance social media presence, reinforcing market leadership in digital templating through engaging content, follower interaction, and targeted advertising.- Achieved a 300% increase in Facebook followers within the first year and 200% growth the following year, establishing Instagram as a key lead generation source alongside Facebook and LinkedIn.- Directed the rebranding from Laser Products Industries to LPI, reflecting company growth and product diversification, including a new logo, website, and marketing materials.- Managed tradeshows and conferences, overseeing logistics, booth setup, and event coordination.- Delivered presentations to leadership, internal teams, customers, and industry professionals. -
Senior Marketing Communications SpecialistMarley Engineered Products May 2016 - Jun 2018Burr Ridge, Illinois- Developed and executed an integrated demand generation program targeting architects, engineers, and contractors (A/E/C), resulting in a $2M sales increase for large-scale building projects. Achieved KPIs with a 21% rise in quoting activity and 22% sales growth YTD.- Project-managed the creation and deployment of demand generation sales tools and programs across multiple channels for reps, distributors, A/E/C, and end-users. -
Marketing Manager - Franchise DevelopmentSpring-Green Lawn Care Oct 2015 - Feb 2016Greater Chicago Area- Signed five franchise owners in the green industry (lawn fertilization and weed control).- Managed outbound recruitment, sales funnel activity, and lead nurturing to drive franchise growth. -
Marketing DirectorHoist Liftruck Nov 2014 - Oct 2015Greater Chicago Area- Led company expansion into Northwest Indiana and supported subsidiary growth into multiple national markets.- Played a key role in securing a multi-million-dollar private-label deal with the industry's leading material handling company, boosting presence in high-capacity pneumatics.- Directed marketing team in developing a comprehensive rebranding initiative, including a website redesign and online marketing campaigns, along with development of corresponding sales and marketing materials. -
Marketing DirectorApex Engineering Products Corporation Apr 2012 - Nov 2014Greater Chicago Area- Boosted sales by 14% in the first year by optimizing internal communications, marketing resources (print and digital), and lead generation for distributor and manufacturer network.- Launched a grassroots marketing campaign for BUCKED Scent Eliminator, leveraging social media and word-of-mouth to generate 1,500 Facebook followers, 600 Twitter followers, and strong online sales during its first year. -
Senior Marketing CoordinatorMb Real Estate Dec 2009 - Apr 2012Greater Chicago Area- Led the marketing team in revamping the company website and implementing social media, SEO, analytics, and lead generation processes to enhance competitiveness against larger CRE firms.- Managed RFI and RFP proposal development, securing major wins including Coyote Logistics’ HQ move to Chicago and Astellas Pharma US’s HQ development in Northbrook, IL. -
Director Of MarketingHoist Liftruck Jan 2006 - Nov 2009Greater Chicago Area- Led the marketing campaign for a new forklift line, driving a 10% revenue increase in the first 10 months and 20% growth the following year.- Secured national exposure for Hoist Liftruck by getting featured on the Travel Channel’s *John Ratzenberger’s Made in America*, resulting in a significant sales boost.- Successfully launched a forklift line that was later showcased in the season 18 finale of CBS’s *The Amazing Race*.
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Account ExecutiveReal Estate Communications Group Mar 2005 - Jan 2006Greater Chicago Area- Played a key role in launching the Real Estate Communications Group (RECG), the marketing and PR division of Law Bulletin Publishing Company.- Co-launched the Commercial Real Estate Forecast Conference, now one of the industry's largest and most anticipated annual events.
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Art Director & EditorLaw Bulletin Publishing Company Apr 1999 - Mar 2005Greater Chicago AreaArt Director Spearheaded the complete redesign and rebrand of *Midwest Real Estate News*, driving increased ad revenue and expanding the publication into digital media.EditorCollaborated with the Editor-in-Chief to create a more relevant editorial calendar, boosting industry leader contributions and increasing subscriber and readership engagement.
Dan Peter Skills
Dan Peter Education Details
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Journalism/Communications
Frequently Asked Questions about Dan Peter
What is Dan Peter's role at the current company?
Dan Peter's current role is Marketing Director at Laser Products Industries.
What is Dan Peter's email address?
Dan Peter's email address is da****@****ift.com
What is Dan Peter's direct phone number?
Dan Peter's direct phone number is +163099*****
What schools did Dan Peter attend?
Dan Peter attended Northern Illinois University.
What skills is Dan Peter known for?
Dan Peter has skills like Advertising, Marketing, Marketing Strategy, Integrated Marketing, Public Relations, Copywriting, Corporate Communications, Press Releases, Marketing Communications, Marketing Management, Newsletters, Graphic Design.
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