Daniel Reider Email & Phone Number

San Francisco Bay Area

San Francisco

SELECTED CURRENT PROJECTSPrincipal-In-Charge, Senior Designer, Project Manager• Bay Area Rapid Transit (BART) - Mobile app development • City College of San Francisco, Diego Rivera Theater - Signage• County of Sonoma - Outreach Campaign materials• Cushman & Wakefield - Various Interior Signage Projects• Department of Emergency Management w/ Office of the Mayor of SF• Public Education Campaign on Assisting People in Crisis on the Street• Metropolitan Transportation Commission, 511.org Paratransit Dashboard Tool• PG&E - Visual Communications Support• San Francisco Capital Planning Department - Website, Capital Budget for City and County of SF• San Francisco Airport - Brand Development, Brand Strategy, Communications Materials• San Francisco Municipal Transit Authority, Geary Boulevard Improvement Project - Visual Communications Support• San Francisco Office of Community Investment and Infrastructure - Website• San Francisco Public Works - Website, Game Development• Security Public Services, BACO - Branded Interior Customer Experience, Nationwide• Security Public Services, BACO - Branded Interior Customer Experience, Nationwide• Transbay Joint Powers Authority (TJPA) - New Website, Replacement Interactive Wayfinding Kiosk• Washington Hospital Healthcare System - Rebranding, RenamingSKILL SET• Leadership and Design Management• Business Growth• Strategic Marketing• Operations (IT, Mentorship, R&D, Training, Onboarding)• Accounting/Finance (Contractors, invoicing, billing)• HR (Contracts, Staffing)

San Francisco

Graphic design, communication and user experience. Program development in creative career transitioning for baby boomers.PROGRAM DEVELOPMENT• Developing a new paradigm approach to career transition for baby boomers.• Developed mobile app to simplify the process of residential recycling and composting.• Created popular SF-based bike event, The 7 Hells of SF. Next phase is to turn this into a major, SF-based charity event. GRAPHICS SOLUTIONS• Graphics for web and print, including marketing collateral, posters and signage.• Brand strategy and visual identity• Presentations emphasizing public speaking and storytelling.• Web site development and prototyping.USER EXPERIENCE/HUMAN-COMPUTER INTERACTIONExperienced with the following:• Concept development, ethnographic research, needs analysis, persona development• Storyboarding• Successively higher-fidelity prototyping via an iterative design cycle• Heuristic evaluation• Learning theory/cognition• Usability studiesTRAINING & EDUCATION• Taught visual communication and use of digital tools.• Created technical documentation, online tutorials and educational handouts.RECENT WORK• The Braceros, Portraits of America’s First Documented Guest Workers50 Years Later, Photographic Essay• Taking Pause, A Guided, Self-Learning Program for Baby Boomers in Career Transition• Strategic Energy Innovations, Brand Strategy/Visual Identity

PROGRAM DEVELOPMENT• Developed SmithGroup University, a comprehensive in-house education program, increasing participation by 300%. Program has been adapted nationally.• Designed and managed complex architectural graphics workflows for major joint-venture healthcare architecture projects. This project brought coherence to a previously chaotic presentation system.• Developed and managed comprehensive in-house color management system. From finding a need to solving the problem, this project became a critical success and was emulated nationally.GRAPHICS SOLUTIONS• Created graphics for web and print, including marketing collateral, posters and signage.• Excellent writing and presentation skills.• Developed web sites.LEADERSHIP & STRATEGY• Directed SmithGroup University.• Member, National Sustainability Committee, SmithGroupJJR. Developed nationally broadcast educational events.• Member, National Graphics Committee, SmithGroupJJR. Developed corporate standards, annual report and national collateral.TRAINING & EDUCATION• Taught visual communication and use of digital tools.• Created technical documentation, online tutorials and educational handouts.TECHNOLOGY & IT• Provided R&D, recommending purchases of graphic design tools, printers, scanners and cameras.• Designed and provided office-wide support for in-house print workflows.• Designed and managed comprehensive color management system.

Ba, Music

Activities and Societies: AIGA, Various volunteer activities throughout the year

Human Computer Interaction (Hci) Course, User Interaction Design

Learned to design and prototype digital interfaces. Employed rapid prototyping, comparative evaluation and user testing to develop.

Certificate, Leading By Design Fellows Program, Design Thinking