• Prepare and present the soccer footwear and hardware line for go to market. • Partner in the development and rollout of category marketing and activation strategies. • Build and maintain appropriate assortment and merchandising strategy with channel specific segmentation plans.• Manage pricing strategy and product rollout timing for optimal sell in and sell out.

• Manage buying process within adidas Factory Outlet channel to optimize product assortment and execution. Deliver double digit sales growth with consumer centric focus. • Coaching and upskilling team for professional and personal growth.• Drive footwear and apparel buying strategies of pre-season assortment development through buy placement.• Lead in-season trading, assuring timely sales forecast by product, stock intakes and in-season markdowns. • Collaborate with key stakeholders in Marketing, Operations, and Business Units to plan and refine strategies and ensure timely implementation. • Champion system improvements and implementation for merchandising team. Key Business Partner in the rollout, refinement, and adoption of integrated Assortment Planning tool.

• Drive seasonal strategy for running category and create best in class channel relevant assortments specific to our consumer and on trend that drive $110M in annual sales. • Responsible for weekly product decisions that react to the consumer trends including chasing of product, markdown decisions and presenting these recommendations at weekly trading meetings.• Build and leverage relationships with cross-functional DTC teams and BU partners to obtain information necessary to create and execute merchandising strategies.• Combine innovative and analytical mindset to identify and develop sales, marketing and promotional opportunities at the category, concept, collection and article level to maximize sales for both pre-season and in-season assortments.• Evaluate excess inventory positions to determine optimal strategies for the adidas brand. Balancing multiple stakeholders, sales, margin, turn, consumer experience, and brand image.• Manage and develop assistant buyer. Promoted Assistant Buyer to Buyer on accelerated timeline to activate potential.LEaD, Leadership Enrichment and Development Program, 2nd generation, selected by leadership team to patriciate in year-long program to explore my personal leadership and collaborate to tackle a complex opportunity within the adidas DTC organization.

• Own OTB by reforecasting sales, inventory, markdowns, and margin based on current trends (weekly, monthly and quarterly). Lead monthly OTB meetings and identify inventory needs, pricing actions, or inventory movement strategies. • Develop monthly sales, margin, and inventory forecast for financial rollup of over $430M in annual sales. Identify risks and opportunities to business and recommend strategies to deliver financial targets.• Construct and manage the quarterly pre-season financial plans for footwear and accessories. Ensure rollup with apparel achieves financial targets. Help identify and maximize growth categories.• Partner with Buyers to develop strategic assortments and operational initiatives to increase sales and margin. Verify that the buy aligns to the financial targets and findings from quarterly hindsight. • Construct creative marketing and promotion plans for the total channel and product specific promotion strategies based on sales performance. Create plans that work within the greater business context and support ease of execution with cross-functional partners and field teams. • Support new store planning and growth strategies that have added over 30 new locations over four years.• Develop tools and enhancements to support efficiencies in executing the merchandise planning and buying processes.• Collaborate with cross-functional areas (buying, marketing, allocation, finance, operations, supply chain, IT, field team) to develop and implement strategies for sales and margin growth while maximizing inventory turns. • Support overall allocation strategies and manage two Allocators. Promote timely and accurate execution of product deliveries and quick resolution to inventory issues. • Develop direct reports’ skillsets to advance their allocation and retail acumen in their current role and prepare them for greater responsibility.

Increasing ownership of Retail Planning role with a strong focus on personal development.

Assist Retail Planning Manager with reporting, forecasting, and business analysis.

• Accountable for forecasting, ordering, budgeting, and optimizing chain-wide inventory levels for a seasonal apparel category with over $2M in sales per week to ensure that products arrived at the correct location at the right time.• Performed advanced data analysis on inventory, sales, margin, store segmentation, and cost models.• Partnered with Buyer to recognize, analyze, and quantify trends across the apparel industry.• Continuous cross-functional collaboration and communication with store merchandising, Target Sourcing Services, vendors, and other departments, working to better execute the planning and sales of Target brands.

• Generated $500k in monthly sales in coordination with outside team member.• Researched market opportunities, generated leads, and analyzed reports resulting in business development.• Reviewed margin requirements to establish promotions and move overstocked products in most profitable manner.• Substantially improved the sales of reconditioned and obsolete SKUs through improved inventory management and enhanced online marketing, directly resulting in better inventory turn and increased revenue.Direct Sales Representative, LaCie: July 2008- January 2009

• Performed market research to provide the developing firm with a comprehensive plan for internationalization from Norway to the United States. Analyzed data and identified risks and opportunities for market size, market potential and competition to forecast breakeven sales and formulate quarterly and yearly financial profit projections.• Responsible for developing and communicating financial plans and strategies that support the business objectives and presented a detailed internationalization business plan to potential investors to help secure new financial resources. • Identified key strategic alternatives for sourcing, production, marketing, business partnerships, entry points, and modes of entry both within and outside of the United States market for optimal resources allocation and improved product positioning. • Hand selected by the CEO as Team Leader for my superior communication, leadership, organization and decision making within a dynamic international team.