Daniel is the founder and CEO of Sense Communications, leading the team to study industry trends, evolve service offerings, and provide high-quality strategic counsel. Daniel has led his team supporting a wide variety of clients, including Nike, Qatar World Cup, Li-Ning, Lexus, BMW, Pirelli, Swire Properties, Cargill, ASML, Qualcomm, Lam Research, Hitachi Vantara, Inspur, BOE Technology, Yangtze Memory, Varian, OSIM, ResMed, Edifier, Improbable, Munich Re, Swiss Re, and Metso, among others. He’s selected as a judge of APAC Sabre Awards and an award-winning professional, winning the Silver Award in Technology areas at PR Awards Asia 2023, In2 Sabre Awards Best Use of Asian Social Platforms, and APAC Sabre Awards Consumer Sector nomination.

+ No.1 business leader from the 1st year to the last day at AP China;+ Lead 3 teams with 30+ full-time employees with an annual revenue of over 2.5 million USD;+ In charge of operations and growth in China and contribute to One P+L by connecting China and other regional & global markets;+ In charge of daily operations & management of Beijng & Tianjin offices;+ In charge of A+P's marketing, culture cultivation, talent development in China

+ In 2020, as the Group Director, Daniel continued to grow the business by 96% and expanded to two teams to 16 employees.

+ In 2018, Daniel was promoted to Director directly from Account Manager, which is the very first employee for Allison+Partners China to achieve this. He’s built a team of 7 employees and increased the business by 150% by the end of 2019. Five years later, 6 of the seven employees are still with Allison+Partners – 1 Regional VP, 1 Group Director, and 4 Senior Account Managers. He’s also led the upgrade of the Beijing office as one of the three core senior team members.

Managed several major clients as the key contact person, responsible for developing communication strategy and plan, overseeing execution, controlling budgets and pitching new business opportunities, etc.Provided day-to-day strategic counsel on corporate & product branding messaging, media strategy (traditional and digital), PR events, social campaigns, industry analysis, issue & crisis management, etc.Led a team of more than 5 people and played the media consultant role of the practice to advise on other clients’ media strategy and event. Planned and Arranged a media group interview for a developed country’s Prime Minister. Past clients included BOE Technology, Acadine, Olympus, Microsoft, Lexus, Pirelli, Mercedes Benz Driving Academy, Swire Properties, Atkins, Wessal Capital, French Tech Ticket, Metso, ThyssenKrupp, GE HealthCare, GSK, Avon, Clarins, Jack Daniels, etc.