- Responsible for conceptualising content, script writing, editing and overall production management, ensuring all elements are complete and approved by executive producers and talent well ahead of the live on-air time.- Continuous problem solving, juggling a strict deadline, competing priorities, creative interests and last-minute rundown changes. - Collaborating with the social media team to identify content which will yield high-reach and engagement on our digital channels.Key Achievements- Writing and producing the popular Mediaocre segment, which continues to generate high engagement online.

- Responsible for building the weekly program rundown (ensuring all regular elements are set while constantly adding fresh content)- researching and recruiting guests as well as coordinating 3x regular phone guests- ensuring all elements are set and the external RSN team are across late changes in order to mitigate any bugs- developing and editing weekly segments and audio stingers- ensuring talent are across their unique segments with full rundowns and guest notes printed- monitor breaking news during the program as well as the text line- clearly communicating to talent our mandatory sponsored content requirements- executing late changes during the live broadcast with a sense of urgency while remaining calm under pressure.

Due to a company-wide restructure, my role was modified to bolster our sales department

- Responsible for media strategy and planning, audience research, and creative development (print, audio, video and digital), with the AFL, Australian Sports Commission, Cricket NSW, and the Department of Health, among others. - Key stakeholder management, building and maintaining solid and trusting relationships with external, C-suite stakeholders.- Efficiently execute project plans by ensuring internal and external stakeholders are fully briefed and held accountable, in order to deliver marketing plans on time and to budget. - Management and development of four direct report team membersKey Achievements- Led the marketing strategy for AFL Victoria’s youth program – introducing multicultural families to the game - resulting in a 40% increase in participation from week 1 to 3. - Developed marketing strategies (informed by internal audits and audience research) for the AFL NGA program, Cricket NSW, the Australian Sports Commission, Ambulance Victoria and the TAC.- Launched a nation-wide multicultural community engagement initiative, as part of a multi-million-dollar Federal Government Department of Health COVID-19 Vaccine Awareness project. - Led the multi-million-dollar Federal Government Department of Health Aged Care project, improving the experience of those within Aged Care facilities through translation of material.

• Client-lead on 2x high-profile Federal Government campaigns (COVID Vaccine Communications, and Aged Care) while also managing a portfolio of clients, including the AFL, Yarra Valley Water, State Government departments, and mainstream creative agencies.• Develop trusted relationships with this portfolio of partners across senior and C-suite stakeholders.• Efficiently execute project plans by ensuring internal and external stakeholders are fully briefed and held accountable, in order to deliver project plans to our partners on time and to budget.

• Responsible for ensuring the satisfaction, retention, and growth of partnerships.• Identify cross-business opportunities (TV, print, digital, radio).• Managing campaigns to run to budget and brief, with partner expectations constantly being met.

• Diligently loading, checking, optimizing, and reporting on media bookings while working effectively with internal stakeholders. • Providing thorough service and developing strong working relationships with agency partners and media owners. • Preparing reports including revenue, post analysis, final buys, and competitive and planning documents. • Relying on outstanding attention to detail when booking and monitoring campaign rollout.

- Brainstorm, plan, and develop multi-channel marketing plans; project managing these strategies from start to finish, ensuring all work is in line with the brief and budget.- Progress tracking to ensure all elements of the campaign and client expectations are being met – jumping on any barriers right away.- Management and development of three direct report staff members.- Building and nurturing stakeholder relationships by providing fluent and natural engagement and management by understanding their business, industry, and challenges.Key Achievements:- Led the marketing strategy for NGV’s Van Gogh and the Seasons, resulting in an extension of the exhibitions run due to extraordinary demand. - Designed and executed the marketing strategy for Visit Victoria’s A Twist at Every Turn – their first campaign in 6 years - with content running across TV, cinema, online video, digital display, social, and large scale out of home.

• Working efficiently with internal product teams to provide agency contacts and their clients with powerful, tailored, and high-value digital and static outdoor media solutions. • Develop and nurture solid relationships with existing clients and agency contacts.• Collaborate with internal teams to ensure the needs of the client and the target audience are met and oversee campaign implementation.

• Providing solid support to Account Managers in the day-to-day implementation and management of digital and radio campaigns from inception to completion.• Working seamlessly and effectively with numerous internal stakeholders to produce any number of varied campaigns. • Providing thorough customer service to various media agencies, managing expectations, and producing outstanding results.