Dan Smith Email & Phone Number

I'm a specialist ad lawyer with more than 20 years' experience and head up the Gowling WLG advertising law team in the UK and Europe. As a team, we provide 'no nonsense' clearance and risk assessments on advertising and marketing across all media, for the UK, while co-ordinating, and adding industry insight to, advice across European and international markets through a bespoke network of Gowling WLG offices and specialist contacts. We also advise on all types of marketing contracts, including sponsorship (Olympic, Premier League football etc. through to TV and entertainment properties), client x agency contracts (global, EMEA and local frameworks), brand ambassadors, marketing partnerships and template influencer and affiliate arrangements. When things go wrong, we have vast experience dealing with regulatory complaints and investigations and competitor disputes, including the very largest comparative advertising cases. My particular specialisms include environmental claims/avoiding 'greenwash'; influencer and affiliate marketing; promotions, contests and competitions; comparative advertising; sponsorship, major events and ambush marketing; marketing to children, and more. My clients include some of the world's biggest brands, operating across sectors including automotive, charity and third sector, cosmetics, consumer goods, entertainment, food & beverage, healthcare, medicines and medical devices, media, retail & leisure, sport and tech.I'm a contributor to publications including International Advertising Law and Copinger & Skone James on Copyright (Advertising Industry chapter, forthcoming 19th edition) and speak regularly at industry events on advertising law topics.I love to chat all things ad law so please get in touch. Cheers!