Copy-UI-UX Writer... multiple names for the same essence: writing things to connect brands and people in a better way.

During this time, I worked for several advertising agencies in projects for different brands, such as Ambev, Motorola, and Unilever.My work consisted of understanding the brands' needs and find out the best possible communication output, from building campaigns' strategies to create a beer encyclopedia.

It was a great challenge to work on this project as the only copywriter on the team. The art director and I were responsible for creating an entirely new communication and design for this new advertising agency in São Paulo. We brainstormed and put into practice the new way CasaDigital would communicate with their clients and prospects, and, most of all, the new way to show to everyone the spirit and beliefs of this place.----x----Foi um grande desafio trabalhar nesse projeto como a única redatora da equipe. O DA e eu ficamos responsáveis por criar uma comunicação e design completamente novos para essa nova agência de publicidade em São Paulo.Nós fizemos brainstorms e colocamos em prática uma nova forma de a CasaDigital se comunicar com seus clientes e prospects e, acima de tudo, uma nova forma de mostrar para todos o espírito e crenças desse lugar.

It was an interesting time, when the agency was going through lots of changes and, along with a great team, I was able to help them to pursue new challenges to better represent their clients and to bring new ones to the agency. During this period, I worked with brands like Vicks and Arno, as well as Johnson&Johnson, a prospect that became a client after a great team work.----x----Foi uma época interessante, quando a agência estava passando por várias mudanças. Junto com um ótimo time, eu pude ajudá-los a perseguir novos desafios para melhor representar os clientes e para trazer novos para a casa.Trabalhei com marcas como Vicks e Arno, além de Johnson&Johnson, que se tornou cliente depois de um ótimo trabalho em equipe na concorrência.

I was the only copywriter to integrate this small team invited to a special project that consisted of developing two apps from scratch to a multinational company. This job also involved Isobar U.S. Good times, nice place to work, learn and meet top professionals.----x----Eu fui a única redatora a participar dessa pequena equipe convidada a criar do zero dois apps para uma multinacional. Foi um trabalho muito interessante, que contou com a participação da Isobar USA.

A big project was going on by the time I arrived: new Claro’s website. They had a clear goal: great customer experience, multi-device service and to be the best mobile carriers website.The job indeed became a reference/standard for all Claro's website in Latin America.During this time, I was responsible for the input of all information throughout the site.----x----Objetivos Principais: Simplicidade de uso, multi-devices e ser o melhor site de operadora do pais.Objetivo Alcançado: Passou a ser padrão para todas as Claro da América Latina após longo trabalho junto ao México.Trabalho Efetuado: Responsável pelo input de conteúdo em todo o Portal.

Monitoring and approval of material for two grand campaigns: “Quanto Mais Amigos Melhor” (The More Friends The Better, free translation) from Coca-Cola and the “Cultural Contest Desperados” in celebration of the arrival of Desperados beer, which distribution in Brazil was being made by Heineken brewery.----x----Monitoramento e aprovação de material para duas grandes campanhas: “Quanto Mais Amigos Melhor”, de Coca-Cola, e o “Concurso Cultural Desperados”, em comemoração à chegada da cerveja Desperados ao Brazil, trazida pela cervejaria Heineken.

I worked as a reporter for the popular local newspaper Aqui PE. During this period, I also made several contributions to sections “Vida Urbana” and “Viver” of Diário de Pernambuco, the most traditional newspaper of the state of Pernambuco.I also was a finalist for the 5th Abracopel Journalism Award, with the story “Casa, palco de acidentes” - House, accident stage.----x----Trabalhei como repórter para o jornal popular Aqui PE. Nesse período, também fiz várias contribuições para os cadernos “Vida Urbana” e “Viver” do Diário de Pernambuco, o jornal mais tradicional do Estado. Fui finalista do 5º Prêmio Abracopel de Jornalismo, com a matéria "Casa, palco de acidentes."

My main function was to create materials to feed the Association's website. Therefore, I was responsible for: writing stories and notes, review all the texts before they were published, make photographic coverage of events and negotiate lectures that may interest the target audience of the Association. ----x----Minha função principal era criar conteúdos para alimentar o site da Associação. Portanto, eu era responsável por: escrever matérias e notas, revisar todos os textos antes da publicação, fazer cobertura fotográfica de eventos e negociar palestras que pudessem interessar ao público-alvo da Associação.