Dante Szili Grassi Email & Phone Number

São Paulo, Brazil

Rock In Rio, The Town, and the most recent family member, Lollapalooza! Rock In Rio is now Rock World, solidifying itself as the most relevant festival and events provider worldwide.As Director of Partnerships for Lollapalooza in Brazil, my role is to orchestrate strategic alliances between brands and memorable consumer experiences, offering the best solutions and deliverables to sponsors, consumers, and Lollapalooza itself.

Marketing and brand strategy consulting services to international companies entering the Brazilian and Latin American markets. Our goal is to provide comprehensive marketing strategies, product launch plans, and brand solutions that align with your goals and meet the needs of these markets.Using a "plug & play" system, we ensure the delivery of a robust brand and marketing plan. This involves close collaboration with your internal teams, budgeting, and ROI planning, roll-out coordination with Trade Marketing and Sales, as well as detailed briefings and guidance to ad agencies and external service providers. By doing so, we guarantee the effective implementation of the approved plan. Furthermore, we have partnered with experienced local digital and ad agencies that can handle all execution aspects related to publicity, design, POS activation, and media.

São Paulo Area, Brazil

Marketing Director for Estrella Galicia in Latin American markets, with brand positioning strategy applied alongside The Coca-Cola Company distribution deal in Brazil. Launch of the first dedicated Latin American campaign for Estrella Galicia, allied to trade marketing, events, sports sponsorships and Beer Culture programs.

São Paulo, Brazil

São Paulo Area, Brazil

Head of marketing, leading 360 activations and executions for Latin America and Brazil in the licensing market. Strategic planning, implementation of all marketing structures and strategies for both regions. Leadership of executions with licensees and agencies, budget control and launch of new brands in the market. Brands managed:Peanuts, Umbro, Starter, Ecko Unltd, Material Girl, Rampage, Lee Cooper, Ed Hardy, Joe Boxer, Ocean Pacific, Mossimo, among others.

Sao Paulo

Sr. Marketing Manager for the brand Umbro, an Iconix Brand Group brand, under the operation of Grupo Dass in Brazil.* Marketing team winner of the global prize for best marketing project/launch for Umbro worldwide in 2015. Media planning and brand execution for all Online/Offline platforms, ATL and BTL platforms. Detailed online metrics analysis for marketing application. Branding and strategic planning for Umbro relaunch in LATAM, aligned with global brand directories.Organization of events and new kit launches with Brazilian professional football leagues and clubs. Marketing team management.Communication aligned with business plan for Umbro in Brazil, elevating Umbro as the brand with most clubs in the Elite Football Championship of Brazil.

Responsible for brand and marketing management of the premium portfolio for The Edrington Group brands and Rémy Martin brands in Brown-Forman Brazil. Scotch Whiskys: The Macallan Single Malt / The Famous Grouse / Highland Park / Cutty SarkCognacs: Rémy Martin Louis XIII / Rémy Martin VSOP / Rémy Martin XO Champagne: Piper-HeidsieckRelaunch of the whisky, congnac and champagne categories in Brazil with an entire new brand proposal and positioning strategy, gaining market penetration and increasing brand awareness. Implementation of Online communications planning and execution for all digital platforms, with monthly metrics analysis for most effective execution. Winner of the Global Prize (Best Innovation Packaging and Brand Strategy) for Brown-Forman. Launch of The Macallan Single Malt Whisky in the luxury market, generating awareness and product penetration among the main high-end markets of São Paulo and Rio De Janeiro.Detailed market analysis and strong alignment with sales strategy and execution.On Trade and Off Trade executions aligned to Trade Marketing and Sales objectives.

Senior marketing coordinator in Home Care / Fabrics Laundry at Unilever for Digital and Offline communication platforms. Responsible for the marketing administration and coordination of projects and new products that involves the brands OMO/ALA in full Latin America.OMO is the main laundry detergent brand in Latin America’s market share as the absolute leader in sales and brand awareness, pushing Unilever to become the lead the laundry category Brazil. For the 17th consecutive year OMO has won (along with Coca Cola) the prize of most valuable brand in Brazil.

Senior Marketing Analist fresponsible for the folowing Beer brands:Nova Schin - Leadership brand in the Northeast region of Brazil, consolidated between the top 4 in market share of Brazil.Cintra - Leader in the low price segment of Rio De JaneiroGlacial - Strong participation in the low price segment in the interior of São Paulo. Brand focused on BTL marketing strategy.Prior to that, I participated of the Trainee program focused on sales, market competition and business negotiations. The trainee program offered a strong base of training and acting on the sales dept. inside the extremely competetive beer market of Brazil. During the program I had the chance to act on the markets of Rio De Janeiro (RJ), Salvador (BA), and Fortaleza (CE). In Fortaleza I worked directly as the companie's representative in a distributor for the period of six months, where I had the chance to apply my work and results based on pre established goals.

Bachelor'S Degree, Advertising

Activities and Societies: Graduated in Marketing and Advertisement, with full education focused on professional activities for: • Brand.

Masters, Business, Management, Marketing, And Related Support Services

Activities and Societies: Known as CMM (Certificate In Marketing Management) the course is a Marketing Masters with emphasis on business.

Education record

Education record

Activities and Societies: American School of São Paulo

Education record

Activities and Societies: British School os São Paulo