Digital Marketing Creative Director, Art Director, And Journalist
CurrentIncreased YouTube audience from ~500 to over 50,000 subscribers in less than 2 years by producing and scriptwriting four program video series consisting of medical animation videos, talking head studio videos, and interviews for greater social impact designed from researchSuccessfully built a high-converting digital asset resource library of over 35 e-book guides, 55 infographics, 35 videos, and 15 data visualizations by art directing and creating over 5 teams comprising over 25 creative designers, creative agencies, and partnersIncreased website-to-membership marketing funnel conversions by 45% on the website with conversion marketing copy by launching four additional product/service lines, including infographics and digital e-books where users entered email contributing to a list of over 14,000Accomplished viral social media post on TikTok reaching over 25k views, 3k likes, and 1.2k saves by orchestrating a down-to-earth series covering trending national health cultural issues that sparks productive conversations and encourages engagement to make an impactSucceeded in expanding social brand reach to 901k from 151k on new social media platforms and increasing engagement by 1,412% over a comparative 2-year period by creating more engaging infographics and video contentAchieved better brand engagement and user experience measured by a 4.5% increase in return visitors to the website and a 15% increase in positive reviews for better retention by redesigning the WordPress journalism website, including copywriting and updating brand design for better segment message clarity, promoting differentiationIncreased website content engagement by 7.4%, measured in average engagement time, by creating higher-quality content with more resources like data visualizations and videos that answer questions based on internal audience research, SEO research, and competitive analysis showing essential information gaps in topics