Dan Lyons Email & Phone Number

Sydney, New South Wales, Australia

Management of a global client portfolio.The brand portfolio includes CAA, BYBIT, Oracle Red Bull Racing, McKinsey & Company, Cushman & Wakefield, Haier and Standard Chartered Bank.

Singapore

• Proactively prospect and grow advertising business with a focus on large regional clients and sponsorship driven campaigns across multiple media types.• Ideation and creation of branded content solutions, to client brief, leveraging National Geographic IP and distribution capabilities.• Negotiation of rate and contract terms for all new and existing National Geographic client pitches with the objective to grow revenue outcomes while adhering to tight budgets. • Identification of new revenue streams for the National Geographic portfolio within APAC and Singapore.• Develop and grow relationships with regional clients looking to expand their business internationally outside their current market footprint.• Manage and grow advertising and media relationships with National Geographic commercial partners in multiple Asia markets including National Geographic broadcasters.• Coordinate with National Geographic international regions on global campaigns for Asia regional clients.• Collaborate with National Geographic marketing, communications and research, production and editorial groups in building, proposing and delivering multi-platform advertising campaigns to client brief and budget.• Maintain and grow and active advertising sales pipeline with accurate forecasting.• Build and sustain relationships with key agency, client and network contacts within the region.

Sydney, Australia

• Managing a portfolio of 4 FNG channels and 3 channel websites in Australia reporting to a Pan Regional and Local budget.• Working to channel on-air and online advertising budgets including budget forecasting based on current market trends.• Creating gold class and innovative local and pan regional response to client briefs across on air, online, social, print and experiential.• Strategic use of data and development of strategy to meet client and internal objectives.• Acting as the face of the Foxtel Networks Group portfolio in market via presentations and meetings.• Develop, sell and manage online, on-air, print, social and experiential integrated campaigns for Fox Networks Group including National Geographic, Nat Geo People, Nat Geo Wild, FX and FOX Sports Asia.• Developing in show integration concepts for Australian local productions such as Outback Wrangler, Heart of the Sea and The Rally.• Development of brand content solutions for clients leveraging Nat Geo IP – Great Northern Brewing Company and True North.• Experience in selling and managing multiplatform campaigns across, TV, online, social and on ground.• Development of proactive ideas to deliver on aggressive revenue targets including CUB (local), Hotels Combined (pan regional), and Solomon Islands (pan regional) whilst ensuring return business.• Conduct post campaign assessment to track deliverables and ensure repeat business.• Targeting prospective clients proactively in order to drive new revenue streams and deliver sponsorship targets for both local and pan regional budgets.

Sydney, Australia

•Manage a portfolio of 6 general entertainment Foxtel channels whilst overseeing brand integration across a minimum 5 local productions. •Driving channel on-air and online advertising budgets .•Creating gold class and innovative responses to client briefs•Analysis of data allowing for effective and efficient consumer targeting •Develop and manage online and on-air integrated campaign for FOX8, Arena, 111 Greats, FOX Classics, The Comedy Channel, and TV H!TS•Developing in show integration concepts for Australian local productions including; Australia’s Next Top Model, The Face, Project Runway Australia, and The Real Housewives of Melbourne•Conduct post campaign analysis on all GE local productions and integrated campaigns •Pro-activity

Sydney, Australia

•Management of 4 Foxtel Factual channels - A&E, Crime and Investigation, Bio. and The History Channel including factual local productions•Develop and manage online and on-air integrated campaigns for Bio, History, Crime and A&E•Driving on-air and online advertising budgets through integrated solutions•Developing in show integration concepts for Australian local productions including; Coast Australia, Aussie Pickers, Building Australia and Tony Robinson Time Walks.

Sydney, Australia

Managing the delivery of on-air and online sponsorships across a network of 7 channels.Managing the day to day relationship with the various channel contacts through clear and concise communicationResponding to client campaign briefs encompassing multi-screen solutions that meet both the client and channel objectives.Pro-activity

Pyrmont