Dan Lyons Email & Phone Number

Sydney, New South Wales, Australia

Management of a global client portfolio.The brand portfolio includes CAA, BYBIT, Oracle Red Bull Racing, McKinsey & Company, Cushman & Wakefield, Haier and Standard Chartered Bank.

Singapore

• Proactively prospect and grow advertising business with a focus on large regional clients and sponsorship driven campaigns across multiple media types.
• Ideation and creation of branded content solutions, to client brief, leveraging National Geographic IP and distribution capabilities.
• Negotiation of rate and contract terms for all new and existing National Geographic client pitches with the objective to grow revenue outcomes while adhering to tight budgets.
• Identification of new revenue streams for the National Geographic portfolio within APAC and Singapore.
• Develop and grow relationships with regional clients looking to expand their business internationally outside their current market footprint.
• Manage and grow advertising and media relationships with National Geographic commercial partners in multiple Asia markets including National Geographic broadcasters.

Sydney, Australia

• Managing a portfolio of 4 FNG channels and 3 channel websites in Australia reporting to a Pan Regional and Local budget.
• Working to channel on-air and online advertising budgets including budget forecasting based on current market trends.
• Creating gold class and innovative local and pan regional response to client briefs across on air, online, social, print and experiential.
• Strategic use of data and development of strategy to meet client and internal objectives.
• Acting as the face of the Foxtel Networks Group portfolio in market via presentations and meetings.
• Develop, sell and manage online, on-air, print, social and experiential integrated campaigns for Fox Networks Group including National Geographic, Nat Geo People, Nat Geo Wild, FX and FOX Sports Asia.

Sydney, Australia

• Manage a portfolio of 6 general entertainment Foxtel channels whilst overseeing brand integration across a minimum 5 local productions.
• Driving channel on-air and online advertising budgets.
• Creating gold class and innovative responses to client briefs
• Analysis of data allowing for effective and efficient consumer targeting
• Develop and manage online and on-air integrated campaign for FOX8, Arena, 111 Greats, FOX Classics, The Comedy Channel, and TV H!TS
• Developing in show integration concepts for Australian local productions including; Australia’s Next Top Model, The Face, Project Runway Australia, and The Real Housewives of Melbourne

Sydney, Australia

• Management of 4 Foxtel Factual channels - A&E, Crime and Investigation, Bio. and The History Channel including factual local productions
• Develop and manage online and on-air integrated campaigns for Bio, History, Crime and A&E
• Driving on-air and online advertising budgets through integrated solutions
• Developing in show integration concepts for Australian local productions including; Coast Australia, Aussie Pickers, Building Australia and Tony Robinson Time Walks.

Sydney, Australia

Managing the delivery of on-air and online sponsorships across a network of 7 channels.Managing the day to day relationship with the various channel contacts through clear and concise communicationResponding to client campaign briefs encompassing multi-screen solutions that meet both the client and channel objectives.Pro-activity

Pyrmont