Leading a team of four, I created marketing strategies that drove record-setting lead generation, launched multiple new event series, opened new channels for podcast promotion, and provided clarity to previously muddied team structure.

Selected as first content director to drive enterprise-wide content production and to ensure voice consistency. Built and led a high-performing content marketing team that aligned with company objectives. Formulated and oversaw annual communications plan and budget. Managed and mentored team of three marketers on content development, product marketing, and social media management. Strategized and executed content for marketing, sales, and product teams. Monitored key metrics and proposed solutions for underperforming campaigns.KEY ACHIEVEMENTS● Created and executed internal and external communications strategies and campaigns● Strategized and designed educational material and content for non-desk customer audiences● Regularly met with agency partners to adjust external campaigns and share insights● Provided communications support for company-wide announcements and product updates

Created and led execution of integrated digital media strategy promoting Minnesota’s healthcare industry. Developed simple educational content around complex topics within healthcare using expert interviews. Wrote executive-level content on the need for healthcare law reform at the federal level. Created quarterly investment reports, then generated news coverage for the report and featured companies.KEY ACHIEVEMENTS● Led communications alongside HHS and White House officials on policy announcements● Created content for newsletters, e-mails, scripts for senior leaders, and news releases● Developed and maintained relationships with key reporters and outlets like Bloomberg● Ensured that MAA’s communications were coordinated and aligned across the organization● Collaborated with external-facing teams to develop unique member engagement campaigns

Led marketing team in the creation of all collateral, including marketing presentations, blog posts, and web copy. Worked closely with internal design and engineering teams. Presented product information to key clients at education events. Proactively sought and received coverage in key markets for company milestones. Collaborated with company executives on crisis and issues communications plans.KEY ACHIEVEMENTS● Led internal communications and PR for key company events and product launches● Supported sales opening markets in MENA and Australia● Developed integrated communications plans to improve company alignment● Worked cross-functionally with engineering team to develop accurate product marketing content

Hired, trained, and provided strategic leadership for six activation team members. Enhanced company reputation by presenting at industry conferences. Created featured site content and developed long-term strategic content marketing plans. Developed internal and client-side marketing performance reports to continuously improve results. Created customer retention strategies leading to a 2x increase in renewals.KEY ACHIEVEMENTS● Pitched, executed, and analyzed digital media campaigns for over 200 clients like adidas, Denver Broncos, Florida Panthers, Harlem Globetrotters, and the International Champions Cup● Built relationships with local and national journalists including Forbes and the Business Journals● Continuously improved internal and external communications processes and channels● Grew monthly unique visitors from 12 million to over 110 million● Led sales and activation teams through company’s Series B raise and post-raise rapid growth

Wrote and edited sports injury content for a variety of media outlets including Sports Illustrated, NBC Sports/Rotoworld, and Baseball Prospectus. Produced proprietary research on causes of UCL tears. Advised executives of global professional sports teams on injury issues surrounding player acquisitions. KEY ACHIEVEMENTS● Quickly learned about complex issues, then translate them into easy-to-understand language● Published annual reports on previous season’s injury data and forecasting upcoming trends● Advised clients on player acquisition decisions worth over $50,000,000

· Copyedited and fact check daily content · Prepared and edit HTML for online articles · Produced analytical content for a technically-minded audience