Content• Lead the content strategy and planning making sure that it is optimized for the respective channels and audiences and aligns with our overall master editorial content calendar • Lead editorial / content calendar planning, review sessions, and overall execution of the following content: day-to-day posts, calendar milestone posts, amplification / mini campaigns, and main brand contentInfluencer Relationship Management• Serve as primary point of contact with influencers / brand ambassadors that are currently partnered with Alumacraft and Manitou • Identify, build, and manage relationships with emerging and prospective talent • Own the negotiation and contractual process as it relates to solidifying these partnerships• Ensure delivery of all contractual obligations to maximize outcome Influencer Marketing Activation• Lead the planning, development, and execution of year-round influencer activation planning • Lead project management and execution of activations, events, and content-oriented projects • Develop content plans and recommend creative ways to attract more customers to aid in the success of brand objectivesPerformance, Analytics and Budget Responsibility • Implement a performance measurement for the social and influencer channels with a test, learn and optimize mindset including the following: - Set key performance indicators - Set clear performance targets - Measure performance - Report on performance• Provide community driven insights and be subject matter expert for the team on trends within our Alumacraft and Manitou social and influencer communities • Liaise with the insights & performance team to gather social listening data and share it with the broader Marine marketing team• Lead and coordinate all content, social and influencer fiscal responsibilities ensuring activities are on budget and on time

• Developed and managed the Evinrude digital eco-system (web, CRM, e-comm, social) in alignment with BRP sister brands to gain synergies across all platforms to improve global efficiencies.• Cultivated an optimization mindset by systematically tracking the performance and results of digital marketing initiatives by engaging with a team of experts (internal and external) and implementing on-going improvements based on learnings and best practices.• Worked with third party supplier to help find and fix SEO gaps across entire web ecosystem. • Led meetings and digital planning workshops with business units and team members to extract customer experience insights and requirements.• Analyzed cost/benefit of feature selection including creating and driving measurable KPIs.• Relaunched Evinrude CRM and email marketing strategy with focus on touchpoints within the customer journey.• Led the process to select a new social media agency and served as day-to-day contact for selected agency.• Manage marketing interns and coach junior level employees.

• Developed comprehensive annual digital marketing communication strategy (social, web, paid, email), aligning with overall company strategy.• Led cross-functional team in development of new multi-channel retail customer onboarding program (CRM), including email, social media, web, direct mail, and phone, increasing customer retention and product adoption.• Analyzed audience insights and customer data, optimizing marketing campaign success.• Spearheaded digital communications involvement in Minnesota Wild NHL marketing strategy campaign, doubling number of new customer prospects in 2016 v. 2015 through dynamic online sweepstakes and promotion.• Established initial company-wide email strategy and continued to grow email marketing usage across business lines each year, allowing marketing to tap into unused revenue channel. • Executed digital collection and engagement of prospects through local-level sports-affiliated marketing campaigns with Green Bay Packers, Milwaukee Brewers, Wisconsin Badgers and Minnesota Wild, growing number of prospects collected continuously. • Trained creative services team on best practices in email marketing and enhancements to SalesForce Marketing Cloud, reducing back and forth between teams, driving efficiency, and enhancing email aesthetics. • Collaborated on implementation of new event planning tool through RFP process, building strategy around tool requirements, presenting to company leaders for alignment, and increasing event email efficiency by 50%.• Presented and shared current social, web, and email thought leadership, driving for overall marketing department professional development. • Conducted dynamic online and social sweepstakes and promotions, growing email distribution list by 300% from 2015 to 2016. • Increased email click-thru rate past financial services industry benchmark from 2.9% to 3.4%, testing each email send to determine what resonated with customers.

Managing Editor - Dadnabbit.comWriter - Popdose.comProducer - Livelihood Radio ShowAdvertorials for Milwaukee Magazine

Work with clients, advertisers, colleagues to discuss ideas, creation, and execution of new and reoccurring video projects for JSOnline.comEducate and train newsroom employees on the value of personal branding via Twitter, Facebook and other Social Media outlets.Create, maintain and promote features for JSOnline.com to increase page views to maintain long-term growth strategy.Analyze web statistics daily to determine the Who, What, Where, When and Why of website usage.

Increase company revenue through creation of new business and growth of existing business in radio and interactive media outlets. Develop and present promotional strategies to support clients' business goals.Collaborate with clients to communicate creative solutions for marketing challenges. Achievements: Increased sales with a combination of new clients and up-sells to returning clients. Earned top account manager award for launch of new online marketing campaign.

Produced Jeff Wagner radio show, including researching current news events and stories relevant to target audience, advising host on relevant topics to address on-air, and screening listener phone calls to fit station's key demographic. Determined directional content and development decisions for NFL Green Bay Packers radio broadcasts.