Dan Wilkinson

Dan Wilkinson Email and Phone Number

Creative and Experience Design Director (Europe) @ Horizontal
Eaton Bray, GB
Dan Wilkinson's Location
Eaton Bray, England, United Kingdom, United Kingdom
Dan Wilkinson's Contact Details

Dan Wilkinson personal email

n/a
About Dan Wilkinson

I'm a multi-disciplinary Designer, Creative Director, and Brand Consultant with 20 years experience working across almost every sector at top agencies, leading companies, and innovative start-ups. I specialise in not being a specialist. From UI/UX design to brand development to campaign creation to environments and experiences, I can offer all-in-one design and creative leadership solutions to businesses and teams that don't have the scope for bringing in multiple people or simply want the simplicity of a single point-of-contact.I've worked with and for the likes of American Express, Visa, Emirates NBD, Land Rover, Jaguar, Lexus, Volvo, Seat, Nokia, Sony Ericsson, Virgin Media, UEFA, USFL, Premier Inn, TUI, Europcar, SXSW Festival, Fox, Cineworld, National Rail, Lucozade, McVities, Post-It, Simple, Sensodyne, San Miguel, De Beers, HSBC, Lloyds TSB, Legal & General, NFU Mutual, British Heart Foundation and Smokefree.

Dan Wilkinson's Current Company Details
Horizontal

Horizontal

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Creative and Experience Design Director (Europe)
Eaton Bray, GB
Website:
horizontal.com
Employees:
298
Dan Wilkinson Work Experience Details
  • Horizontal
    Creative And Experience Design Director (Europe)
    Horizontal
    Eaton Bray, Gb
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  • Horizontal
    Creative/Experience Design Director (Emea)
    Horizontal Jan 2024 - Present
    United Kingdom
    Horizontal Digital is a global consultancy that creates meaningful, end‑to‑end digital experiences. I lead Experience Design and Creative in the UK and UAE for clients such as DP World, Yas Island, Saudi Electric, and the Government of Dubai Media Office.
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  • Vcred
    Design & Brand Consultant
    Vcred Apr 2023 - Jan 2024
    VCRED is at the forefront of the DeFi revolution on Avalanche, leveraging AI to provide innovative crypto solutions that offer a seamless, secure, and efficient experience for all users.As an external consultant, I lead the creation of product updates, marketing campaigns/content, investor communications, and new brand development.
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  • Blockamp
    Creative/Experience Design Director
    Blockamp Oct 2022 - Mar 2023
    London, England, United Kingdom
    Blockamp is a pioneering Web3 content platform that enables users to easily showcase multi-chain NFTs in any website or digital channel. As Creative Director, I was responsible for creating the entirety of the Blockamp brand, design of the product itself, as well as all promotional assets, videos, social content and merchandise.
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  • 0Xa Technologies
    Creative Director
    0Xa Technologies Jan 2022 - Dec 2022
    London, England, United Kingdom
    Having worked extensively with 0xA as a consultant, a permanent role was created for me to lead all creative, design, and brand. We developed a number of NFT marketplace platforms for the likes of SXSW Festival, USFL, and Fox Deportes as well as launching our very own Web3 income management product - Payouts.
  • Even Creative
    Founder & Creative Director
    Even Creative Apr 2019 - Nov 2022
    London, United Kingdom
    For over 3 years, I operated as a remote independent Creative Director, Designer and Brand Consultant. I worked with a wide range of businesses from tech start-ups such as Chargebolt, Hollabox, Loql, and 0xA through to established international brands Emirates NBD, Curio Collection by Hilton, and RYTLE. As an on-call or contract Creative Director, I gave them a 360° perspective on everything from digital product development to integrated campaigns to branding to internal comms. I provided them with a balanced approach to brand refinement and redevelopment focusing on the optimisation of their existing brands to better serve the many facets of what each business offered. I also worked with each business to build stronger positioning for their products or services and in the process help solidify their proposition.
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  • Loql
    Director
    Loql Mar 2020 - Aug 2022
    Loql is a not for profit startup I helped found that empowers local communities to tackle the most pressing of economic and environmental challenges. We create and integrate digital tools and phyiscal infrastructure for locals to own and operate together. They enable small retail and hospitality businesses to compete in a complex and costly landscape.I developed the entire brand from scratch as well as being responsible for all UI/UX design, copywriting and content creation across four entirely new web platforms for both businesses and customers.
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  • Horizontal
    Creative Director
    Horizontal Oct 2019 - Mar 2020
    Dubai, United Arab Emirates
    Brought in on a short term contract to develop the early stage concepts for an app which brought together a range of credit card services, tools, offers, and perks into one product for leading bank brand Emirates NBD.
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  • Premier Inn
    Head Of Creative
    Premier Inn Feb 2014 - Apr 2019
    London, United Kingdom
    For 5 years I lead all aspects of creative and design for the UK's largest and most-loved hospitality brand, Premier Inn. Over that time I built numerous teams of creatives, designers, writers, producers and makers whose aim was to make Premier Inn's brands truly stand out. We consistently increased the effectiveness, impact and engagement of our brand communications and experiences and provided highly creative solutions to challenges and opportunities across the business. My remit was a wide and continually expanding one. I lead the creative development of all digital products, TTL brand campaigns, multi-channel commercial comms programs, and brand communications. Sat within Premier Inn's Brand team, I was also responsible for continually pushing the creative evolution of our hotel and restaurant brands and the launch of new ones. I consulted on everything from environment and physical product design to developing better working methods and processes within the business.I also developed a number of creativity initiatives including a company-wide Creative Community, thought-leadership talks and creativity workshops for various teams.
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  • Greypossible
    Creative Director
    Greypossible Nov 2012 - Feb 2014
    London, United Kingdom
    As part of the joint venture between Grey and POSSIBLE, I lead global integrated accounts for HSBC, McVities, Lucozade, British Heart Foundation, Sensodyne, Pronamel, Brother and Nytol. This involved the development of McVities' Sweeet masterbrand campaign, Lucozade Sport's 'I believe' campaign, HSBC's global 'Year of Renminbi' campaign and numerous global product launches for Sensodyne and Pronamel. All saw innovative use of digital media, experiential technologies and end-to-end strategies to truly integrate the ATL creative developed by Grey London. I acted as the creative leader within the joint venture and a conduit between the creative teams on all sides.
  • Possible
    Associate Creative Director
    Possible Aug 2012 - Nov 2012
    London, United Kingdom
    In 2012, Fortune Cookie became part of POSSIBLE, WPP's largest digital agency. It saw me me continuing to lead UK, European and global POSSIBLE accounts for National Rail Enquiries, Legal & General, UEFA, De Beers, Truphone, RICS and Auto Trader as well as picking up new accounts with Nestle, MoneySupermarket and Creative Skillset. These included a marquee Windows Phone 8 app for Auto Trader, a complete creative overhaul of international telco Truphone (ranging from leading their rebrand and marketing strategy roadmap to designing 3 new digital platforms) and leading a global POSSIBLE network collaboration to develop UGC-driven campaign experiences for KitKat. I also lead a number of successful new business pitches and account wins. I managed a team of 3 designers within the larger Creative department, as well as mentoring a number of other creatives.
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  • Fortune Cookie
    Art Director
    Fortune Cookie Apr 2010 - Aug 2012
    London, United Kingdom
    During my time at FC I lead a multitude of digital projects for UEFA, Europcar, TUI, De Beers, Butlins, City of London and Business Link as well as leading accounts for National Rail Enquiries, Legal & General, RICS and Auto Trader. These included the BIMA award winning Trader Connect app for Auto Trader, the Webby-honored City of London website and the creation of a global multi-channel digital network for RICS including an ecommerce platform tasked with taking on Amazon on books sales.The majority of my time at Fortune Cookie was focused on the National Rail Enquiries account driving them to being the unequivocal leaders in rail travel information in the UK. I lead the redesign of the main NRE website's homepage and site framework, resulting in an overnight doubling of new account registrations, the development and launch of their first ever iPhone and Android apps (with over 2m downloads in the first 9 months) and the NRE mobile website which to date is the #1 mobile site in the UK. I also lead the design, UX and implementation of the NRE Windows 8 app, the most downloaded W8 travel app and feature of Microsoft's keynote to TechEd Europe.
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  • Blueview Group Plc
    Senior Designer
    Blueview Group Plc Apr 2009 - Apr 2010
    London, United Kingdom
    Following the purchase of Glass by Blueview in 2009 I lead design on builds and campaigns for Lex Autolease, Discovery Channel, TotalJobs and NHS Westminster. These included the highly successful Gradu8 live online jobs fairs and total replatforming of market leader LexAutolease. I was also responsible for leading digital on new business drives and pitches where we came within a whisker of landing the accounts of ESPN, Football League, English National Opera and Ogilvy Egnite.
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  • Glass Partnership
    Senior Designer
    Glass Partnership Apr 2007 - Apr 2009
    London, United Kingdom
    My second career move saw me make the jump to London to join boutique digital agency Glass. The two years I spent there saw me lead digital projects for Nokia, Cineworld, Allen & Overy and Smokefree. These included a pan-European launch campaign for the Nokia 500 sat nav system - a social media driven online experience sculpted around a beautiful film shot in Budapest and directed by Fallon - the complete redesign and replatforming of Cineworld, the UK's largest cinema chain, and the award-winning annual series of recruitment campaigns for top legal firm Allen & Overy.
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  • Freestyle Interactive Ltd
    Designer
    Freestyle Interactive Ltd Oct 2004 - Apr 2007
    Warwickshire
    My first role was at Top 100 agency Freestyle where I quickly found myself designing interactive launch and promotional experiences for new Land Rover and Jaguar models as well as large-scale platforms for the likes of Alstom and Advantage West Midlands. I also worked on a raft of smaller web builds and campaigns for the likes of Simple, Taylor Woodrow and Laithwaites. My marquee project came in the form with the ‘Your call’ recruitment campaign for West Midlands Police, for which I was given full artistic control, a fashion photographer and engaging narrative-lead interactive installations to play with.
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Dan Wilkinson Skills

Art Direction User Interface Design Digital Marketing Concept Generation Information Architecture Motion Graphics Interaction Design Digital Design Graphic Design User Experience Web Design Experience Design Digital Strategy Brand Development Illustration User Centered Design Storyboarding Typography Adobe Creative Suite Illustrator Corporate Identity Photoshop Digital Media E Commerce Information Design Email Marketing Mobile Motion Design Video Editing Creative Direction Creative Strategy Logo Design Personas Concept Development User Interface Visual Communication Concept Design After Effects Layout Video Accessibility Interactive Advertising Mobile Design Usability User Experience Design Digital Storytelling User Journeys Wireframes Mobile Devices

Frequently Asked Questions about Dan Wilkinson

What company does Dan Wilkinson work for?

Dan Wilkinson works for Horizontal

What is Dan Wilkinson's role at the current company?

Dan Wilkinson's current role is Creative and Experience Design Director (Europe).

What is Dan Wilkinson's email address?

Dan Wilkinson's email address is ma****@****n.co.uk

What is Dan Wilkinson's direct phone number?

Dan Wilkinson's direct phone number is +4415824*****

What skills is Dan Wilkinson known for?

Dan Wilkinson has skills like Art Direction, User Interface Design, Digital Marketing, Concept Generation, Information Architecture, Motion Graphics, Interaction Design, Digital Design, Graphic Design, User Experience, Web Design, Experience Design.

Who are Dan Wilkinson's colleagues?

Dan Wilkinson's colleagues are Yoonis Cabdi, Radhika Gorasia, Horizontalfazema Lda, Gopalakrishnan Ramu, Saad Patel, Reena Parmar, Varatharajan R.

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