Dan Wilkinson Email & Phone Number

Eaton Bray, Gb

United Kingdom

Horizontal Digital is a global consultancy that creates meaningful, end‑to‑end digital experiences. I lead Experience Design and Creative in the UK and UAE for clients such as DP World, Yas Island, Saudi Electric, and the Government of Dubai Media Office.

VCRED is at the forefront of the DeFi revolution on Avalanche, leveraging AI to provide innovative crypto solutions that offer a seamless, secure, and efficient experience for all users.As an external consultant, I lead the creation of product updates, marketing campaigns/content, investor communications, and new brand development.

London, England, United Kingdom

Blockamp is a pioneering Web3 content platform that enables users to easily showcase multi-chain NFTs in any website or digital channel. As Creative Director, I was responsible for creating the entirety of the Blockamp brand, design of the product itself, as well as all promotional assets, videos, social content and merchandise.

London, England, United Kingdom

Having worked extensively with 0xA as a consultant, a permanent role was created for me to lead all creative, design, and brand. We developed a number of NFT marketplace platforms for the likes of SXSW Festival, USFL, and Fox Deportes as well as launching our very own Web3 income management product - Payouts.

London, United Kingdom

For over 3 years, I operated as a remote independent Creative Director, Designer and Brand Consultant. I worked with a wide range of businesses from tech start-ups such as Chargebolt, Hollabox, Loql, and 0xA through to established international brands Emirates NBD, Curio Collection by Hilton, and RYTLE. As an on-call or contract Creative Director, I gave them a 360° perspective on everything from digital product development to integrated campaigns to branding to internal comms. I provided them with a balanced approach to brand refinement and redevelopment focusing on the optimisation of their existing brands to better serve the many facets of what each business offered. I also worked with each business to build stronger positioning for their products or services and in the process help solidify their proposition.

Loql is a not for profit startup I helped found that empowers local communities to tackle the most pressing of economic and environmental challenges. We create and integrate digital tools and phyiscal infrastructure for locals to own and operate together. They enable small retail and hospitality businesses to compete in a complex and costly landscape.I developed the entire brand from scratch as well as being responsible for all UI/UX design, copywriting and content creation across four entirely new web platforms for both businesses and customers.

Dubai, United Arab Emirates

Brought in on a short term contract to develop the early stage concepts for an app which brought together a range of credit card services, tools, offers, and perks into one product for leading bank brand Emirates NBD.

London, United Kingdom

For 5 years I lead all aspects of creative and design for the UK's largest and most-loved hospitality brand, Premier Inn. Over that time I built numerous teams of creatives, designers, writers, producers and makers whose aim was to make Premier Inn's brands truly stand out. We consistently increased the effectiveness, impact and engagement of our brand communications and experiences and provided highly creative solutions to challenges and opportunities across the business. My remit was a wide and continually expanding one. I lead the creative development of all digital products, TTL brand campaigns, multi-channel commercial comms programs, and brand communications. Sat within Premier Inn's Brand team, I was also responsible for continually pushing the creative evolution of our hotel and restaurant brands and the launch of new ones. I consulted on everything from environment and physical product design to developing better working methods and processes within the business.I also developed a number of creativity initiatives including a company-wide Creative Community, thought-leadership talks and creativity workshops for various teams.

London, United Kingdom

As part of the joint venture between Grey and POSSIBLE, I lead global integrated accounts for HSBC, McVities, Lucozade, British Heart Foundation, Sensodyne, Pronamel, Brother and Nytol. This involved the development of McVities' Sweeet masterbrand campaign, Lucozade Sport's 'I believe' campaign, HSBC's global 'Year of Renminbi' campaign and numerous global product launches for Sensodyne and Pronamel. All saw innovative use of digital media, experiential technologies and end-to-end strategies to truly integrate the ATL creative developed by Grey London. I acted as the creative leader within the joint venture and a conduit between the creative teams on all sides.

London, United Kingdom

In 2012, Fortune Cookie became part of POSSIBLE, WPP's largest digital agency. It saw me me continuing to lead UK, European and global POSSIBLE accounts for National Rail Enquiries, Legal & General, UEFA, De Beers, Truphone, RICS and Auto Trader as well as picking up new accounts with Nestle, MoneySupermarket and Creative Skillset. These included a marquee Windows Phone 8 app for Auto Trader, a complete creative overhaul of international telco Truphone (ranging from leading their rebrand and marketing strategy roadmap to designing 3 new digital platforms) and leading a global POSSIBLE network collaboration to develop UGC-driven campaign experiences for KitKat. I also lead a number of successful new business pitches and account wins. I managed a team of 3 designers within the larger Creative department, as well as mentoring a number of other creatives.

London, United Kingdom

During my time at FC I lead a multitude of digital projects for UEFA, Europcar, TUI, De Beers, Butlins, City of London and Business Link as well as leading accounts for National Rail Enquiries, Legal & General, RICS and Auto Trader. These included the BIMA award winning Trader Connect app for Auto Trader, the Webby-honored City of London website and the creation of a global multi-channel digital network for RICS including an ecommerce platform tasked with taking on Amazon on books sales.The majority of my time at Fortune Cookie was focused on the National Rail Enquiries account driving them to being the unequivocal leaders in rail travel information in the UK. I lead the redesign of the main NRE website's homepage and site framework, resulting in an overnight doubling of new account registrations, the development and launch of their first ever iPhone and Android apps (with over 2m downloads in the first 9 months) and the NRE mobile website which to date is the #1 mobile site in the UK. I also lead the design, UX and implementation of the NRE Windows 8 app, the most downloaded W8 travel app and feature of Microsoft's keynote to TechEd Europe.

London, United Kingdom

Following the purchase of Glass by Blueview in 2009 I lead design on builds and campaigns for Lex Autolease, Discovery Channel, TotalJobs and NHS Westminster. These included the highly successful Gradu8 live online jobs fairs and total replatforming of market leader LexAutolease. I was also responsible for leading digital on new business drives and pitches where we came within a whisker of landing the accounts of ESPN, Football League, English National Opera and Ogilvy Egnite.

London, United Kingdom

My second career move saw me make the jump to London to join boutique digital agency Glass. The two years I spent there saw me lead digital projects for Nokia, Cineworld, Allen & Overy and Smokefree. These included a pan-European launch campaign for the Nokia 500 sat nav system - a social media driven online experience sculpted around a beautiful film shot in Budapest and directed by Fallon - the complete redesign and replatforming of Cineworld, the UK's largest cinema chain, and the award-winning annual series of recruitment campaigns for top legal firm Allen & Overy.

Warwickshire

My first role was at Top 100 agency Freestyle where I quickly found myself designing interactive launch and promotional experiences for new Land Rover and Jaguar models as well as large-scale platforms for the likes of Alstom and Advantage West Midlands. I also worked on a raft of smaller web builds and campaigns for the likes of Simple, Taylor Woodrow and Laithwaites. My marquee project came in the form with the ‘Your call’ recruitment campaign for West Midlands Police, for which I was given full artistic control, a fashion photographer and engaging narrative-lead interactive installations to play with.