Danya Sanchez Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, California, United States

- Drive integrated plan development, ensuring strategic consistency across all on/offline elements.- Manage day-to-day operations of National Brand team of six direct reports, inspiring excellence throughout planning/implementation and communicating updates to Director and SVP as needed.

Costa Mesa, California

- Supervised National Brand Video projects and channels including TV, Programmatic, YouTube, and direct Digital Video (e.g. Disney/ABC, Hulu, NBCU) with a total annual budget up to $100M+.- Actively participated in TV and Digital upfront process, helping to drive client recommendation.- Collaborated with media partners alongside Strategy to create and execute brand partnerships, including a two-year Disney/ESPN partnership with custom content across Linear TV, Digital, and Social.- Managed syndicated research projects; most recently leading high visibility CX-50 target audience research in MRI-Simmons, confidently presenting findings to agency leadership and clients including Mazda CMO.- Empowered junior team members to lead assigned projects by providing guidance, consistent feedback, and delivering annual performance reviews.

West Hollywood, California

- Acted as liaison between clients and Media team, developing multi-channel planning objectives and strategies to align with clients' business objectives.- Oversaw all strategic planning activities, directed development of plans and presentations, and managed day-to-day needs of the account. - Motivated and developed team, ensuring skills required for career advancement were mastered.

West Hollywood, Ca

- Drove development of strategic media campaigns utilizing Linear TV/Radio, Print, OOH, Digital Video/Audio, Display, Search and Social; often exceeding KPI benchmarks.- Expertly led Tier II automotive account with combined annual budget of $30M across five Southern California DMAs.- Supervised 3 Planners by creating timelines, prioritizing projects, managing budgets, overseeing client billing, and ensuring flawless campaign execution.- Participated in strategic, tactical, reporting and competitive presentations for the client.- Fostered strong relationships with media partners and internal agency disciplines to successfully manage several integrated campaigns simultaneously.- Trained and developed junior staff, providing on-going performance feedback and contributing to formal evaluations.

West Hollywood, Ca

- Developed integrated media plans across Linear TV/Radio, Print, OOH, and Digital with budgets of $200K-$35M.- Collaborated regularly with broadcast buyers to ensure budgets, buying parameters and delivery goals were consistently met. - Conducted periodic competitive analysis to inform future strategies and planning.

Santa Monica, Ca

- Developed, implemented, and maintained Direct Response TV plans across four accounts and supported Account Director with planning for his client portfolio with annual budgets up to $75M.- Performed in-depth media analyses based on cost per lead, cost per order and average order value, optimizing media towards generating leads and ultimately driving sales.- Mastered agency’s proprietary media management software, serving as subject matter expert.

Santa Monica, Ca

Santa Monica, Ca

Burbank, Ca

- Assisted Senior Account Executive, and VP as necessary, on top tier video game titles for companies such as Activision, Sony PlayStation, THQ, and Warner Bros. Interactive Entertainment

Calabasas, Ca