Danya Elsayed Email & Phone Number

Canada

• Build cross-channel marketing tactics that support campaign goals for Canadian books and those we distribute from the US
• Work with Marketing Strategist, advertising, design, and performance marketing teams to put impactful, performance-driven advertising campaigns in-market
• Monitor campaign performance and recommend optimizations to best reach our audiences
• Continue to look for new trends, opportunities and partnerships to expand our reach and campaign goals, including… Show more
• Continue to look for new trends, opportunities and partnerships to expand our reach and campaign goals, including managing organic influencer campaigns with the Marketing Coordinator
• Notable Canadian campaigns include: Spare by Prince Harry, The Defector by Chris Hadfield, Closer Together by Sophie Grégoire Trudeau, The Book of Elsewhere by Keanu Reeves and China Miéville and Want by Gillian.

Toronto, Canada Area

• Shelve, sort and inspect books at the library
• Frequently help support programs for children and adults, such as storytime and craft sessions
• Worked at events such as Word on the Street and the St. James Town festival to promote the Library's collection and resources to members of the community

Toronto, Canada Area

• Highlight the library's diverse language collection along with special events for New to Canada and Buzz about Books blogs
• Use library catalogue and liaise with Service Specialists to include relevant information in posts
• Synthesize Google Analytics and create infographics for the team
• Write in conjunction with TPL Style Guide

• Completed independent monthly duties, along with daily team tasks to ensure branch efficiency
• Assisted with general inquires relating to library materials, programs and membership in-person, via email and phone
• Designed and executed creative book displays
• Ensured monthly cash reporting and bank deposits are processed

- Assist Marketing & Communications team in planning, prepping and sourcing content for newsletters, direct mails, new donor campaigns and general Foundation emails- Produce content for and manage scheduling of social media calendar- Help support and streamline communications campaigns- Create social media posts and video Reels- Project manage with graphic.

Worked in conjunction with the Publicity and Marketing teams to promote new book titles to reviewers and Canadian media along with other administrative tasks

Toronto, Ontario, Canada

Under the project Archiving Black Futures, my job as Assistant Communications Coordinator was to curate content for the relaunch of BSAM Canada Institute's website relaunch. I was responsible for maintaining our artist directory, creating blog posts, summarizing BSAMCI's projects and media monitoring.

• Co-led a team of nine to plan first-ever Emerge magazine launch
• Communicated roles, responsibilities and weekly team tasks via email and work-flow management app
• Led virtual and in-person team meetings to update the team on event details, professor expectations and continued goals
• Created weekly newsletter via MailChimp with an average open rate of 52%
• Managed guest speaker communication including presentation content, travel and expenses, audio assets for social media… Show more
• Managed guest speaker communication including presentation content, travel and expenses, audio assets for social media posts

Toronto, Canada Area

• Worked with Marketing team to help plan and execute the launch of app in Toronto
• Created communication guidelines and templates for the team
• Researched and created Toronto-based quizzes
• Created copy for social media advertisements
• Successfully generated ways to enhance user experience on the app

Toronto, Canada Area

• The enterprise team focuses on original, exclusive, investigative pieces in Toronto.
• Researched story tips by pre-interviewing sources and setting up subsequent interviews for reporters
• Shadowed reporters on the field
• Successfully pitched an original story idea, contacted sources, set up interviews and wrote web story
• Trained on Dalet, iNews, Polopoly, and Media Central

Toronto, Canada Area

• Helped plan and execute the first-ever symposium for fourth-year thesis students in two month window
• Acted as liaison between social media team, audio-visual team, and photographers
• Organized facilities and helped manage event details
• Kept a detailed account of finances to ensure the team was within budget

• Produced news stories, profiles, interviews and listicles relating to all IGNITE services and events
• Contributed in weekly team brainstorms to pitch unique ideas, such as the mindfulness/mediation series
• Researched and interviewed students and guest speakers including comedian Hassan Minhaj, radio host Charlamagne tha God and PR practitioner Dalton Higgins
• Delivered multiple projects on tight deadlines

Toronto

• Monitored student attendance, troubleshooting attendance issues as necessary
• Remained adaptable during unforeseen circumstances by filling in as a volunteer when needed
• Communicated updates in person, email and phone with families and volunteers

Honours Bachelor Of Applied Arts And Diploma In Media Communications, Media Studies

Activities and Societies: GuHu Media, Alumni Mentor Program, START leader, IGNITE Student Union, Guelph-Humber Advertising and Marketing.

Ontario Secondary School Diploma

Activities and Societies: Student Council, Ultimate Frisbee team, Field Hockey team, White Pine Reading Club, Prom Committee