Danyra Chavez Email & Phone Number

Greater New York City Area

• Lead and manage day-to-day Creative team operations, including the creation of project timelines and deliverables plans; development of creative digital projects, including custom landing page designs and website enhancements; and the creative execution of monthly photoshoots in alignment with brand strategy• Oversee the successful execution of new product launches; lead cross-functional collaborations with Operations, Growth Marketing, Customer Experience (CX), Engineering, Brand, and… Show more • Lead and manage day-to-day Creative team operations, including the creation of project timelines and deliverables plans; development of creative digital projects, including custom landing page designs and website enhancements; and the creative execution of monthly photoshoots in alignment with brand strategy• Oversee the successful execution of new product launches; lead cross-functional collaborations with Operations, Growth Marketing, Customer Experience (CX), Engineering, Brand, and Digital Product teams to ensure creative projects are executed on time and within budget• Analyze Customer feedback and product performance with the CX team to identify creative planning and strategic product positioning opportunities based on trends and results• Collaborate with Growth Marketing team on the development of email and digital marketing strategies, including the development of the marketing cadence calendar in support of email and digital marketing campaigns Show less

New York

• Developed global seasonal marketing plans and cross channel digital campaigns in collaboration with Advertising, Ecommerce, and Marketing teams; executed creative strategies in support of Ecommerce and Wholesale teams’ competing global product priorities• Oversaw the creative direction, planning, and execution of seasonal lifestyle campaigns, such as lookbook photos, video shoots, and brand packaging, including the editing, layout, printing, distribution, and contract negotiations for… Show more • Developed global seasonal marketing plans and cross channel digital campaigns in collaboration with Advertising, Ecommerce, and Marketing teams; executed creative strategies in support of Ecommerce and Wholesale teams’ competing global product priorities• Oversaw the creative direction, planning, and execution of seasonal lifestyle campaigns, such as lookbook photos, video shoots, and brand packaging, including the editing, layout, printing, distribution, and contract negotiations for global creative strategies and initiatives• Managed over $1 million in creative department budget annually; reduced spend by 30%+ by implementing new department-wide workflow efficiencies• Developed and managed an internal online knowledge base of product training materials, press clippings, visual merchandising guidelines, and corporate communication documents to ensure clear product strategy alignment across global retail and wholesale outlets Show less

• Partnered closely with Marketing Manager to strategically plan the promotional marketing calendar for seasonal campaigns, lookbooks and Ecommerce creative marketing goals; managed the successful execution of seasonal lookbook shoots and post-production collateral needs• Collaborated with Public Relations and Ecommerce team to execute marketing initiatives across social media channels and monitor performance• Developed a new digital collection sales guide in partnership with the… Show more • Partnered closely with Marketing Manager to strategically plan the promotional marketing calendar for seasonal campaigns, lookbooks and Ecommerce creative marketing goals; managed the successful execution of seasonal lookbook shoots and post-production collateral needs• Collaborated with Public Relations and Ecommerce team to execute marketing initiatives across social media channels and monitor performance• Developed a new digital collection sales guide in partnership with the Merchandising team to deliver an enhanced user experience for wholesale clients with seamless access to new product resources and collateral• Established a corporate brand style guide for Alexander Wang retail store managers to ensure brand consistency across all stores and pop-ups Show less

• Managed all executive matters for the Creative Director, Alexander Wang, including day-to-day company operations, global travel logistics, and expense management

• Oversaw office operations for the President & CEO, including global schedule management for all corporate meetings, and the coordination of supporting documents and materials as needed• Collaborated with department heads, stores, and PRADA worldwide employees to ensure PRADA Group brand standards were upheld in-stores and in-office

Bachelor Of Arts; Certificate, Italian Studies; Management Studies, Marketing Track

Management Studies Certificate earned for completion of Marketing and business-focused courses and projects taught

Education record