Responsible for driving the development and execution of marketing plans to achieve goals. Leading teams in content planning, creation, distribution, and analysis. Developing targeted content strategies, collaborate with stakeholders, and ensure brand compliance. Tracking project progress and reporting outcomes to management. Researching and implementing new marketing approaches, managing relationships, and improving operational efficiency.

Leads product life cycle management, including managing all existing products pricing and quality/OTD, continuously improving position & profitability of current products, and Rationalization of Product Line/Pricing to drive portfolio profitabilityServes as key liaison with operations, procurement, manufacturing, supply chain, sales, and regional Marketing for assigned product(s).Uses an understanding of technology and competitive position of defined technology in Lab to identify applications, markets, and business segments that provide opportunities for profitable growth.Develops core product marketing plans and gives clear input to strategic and commercial plans for assigned product(s).Develops product positioning and messaging and ensures it is implemented throughout all the customer and sales facing material (web, app notes, flyers, etc)Delivers the operating plan: achievement of growth objectives including market share, revenue, profit, and return on investment for all the channels/categories of business and/or key customers.Responsible for managing and implementing marketing activities through research, strategic planning, and implementation.Works closely with the field to identify opportunities and adapt products as required to meet business demands using product engineering, operations, and R&D as necessary.Sets annual direction for pricing, promotion, quality, and business improvements,Actively tracks and analyzes global sales growth, gross margins, supply issues, quality issues, etc.;Know customer needs through research and market data and appraises new ideas for market viability

* Identify market potential by qualifying accounts/candidates.· Develop interest through lead generation/validation, qualification, social media navigation and recruiting while recommending new products and services for local and national partners.· Build rapport with potential customer/candidates; explaining product and service capabilities; overcoming objections.· Provide exceptional customer service while introducing new products and services.· Initiate sales process by scheduling appointments.· Contribute information to team by monitoring reactions from potential customers and providing feedback.

Leading team in assessing the risks of the health and safety of employees.Consulting employees and health & safety representatives.Evaluating the risks that employees encounter every day and prioritizing the resolution of safety risks based on frequency and threat level to employees.Delegating assessed risks to the proper team of employees to solve and prevent safety incidents from occurring.