1. Oversee brand performance metrics and enhance them through marketing strategies.2. Manage the product portfolio, identify shopping barriers, and build a clear value proposition for each product based on market insights to grow brand profitability.3. Lead and define brand/product positioning, communication messaging, and go-to-market marketing strategy aligned with the C-Suite. 4. Lead the orchestration of marketing strategies across the disciplines of paid media, social, PR, WOM, retail and partnership and collaborate with external teams, including product development, finance, sales, training and operations.5. Implement systematic approaches and processes to deliver effective consumer insights solutions for making key business decisions.

[Responsibilities]Developed compelling go-to-market marketing strategies aligned with the C-Suite. Led the orchestration of marketing campaigns across marketing functions, product development, finance, sales, training and operations.[Achievements]“Designed By Her, For Her”- Gogoro Delight Product Launch 
2022 Asia Big Idea Chair Champion - Merit
2022 Asia Best Branded Content Campaign - Merit

[Responsibilities]1. Led the IMC strategy and execution of the flagship mobile phone.2. Developed a long-term counter-communication plan for Apple’s smartphone.[Achievements] 1. For the Samsung Galaxy S21 Launch, successfully help achieved a 1.2x growth in sales figures and received the Best Employee recognition.2. Received the ‘Quarterly Best Employee’ award three times for successfully leading IMC plans of the Galaxy S20, N20, and S21 Series Launch. 3. Uplifted the addressable market size from 55% to 61%, with significant growth observed among the target audience of 30-39-year-old females and Gen Z. Specifically, the market size expanded from 52% to 66% among 30-39-year-old females and from 47% to 56% among Gen Z.4. Among Apple smartphone users, expanded addressable market size from 39% to 45%.5. Received the Yahoo BrandBlazers 2021 award with the "Why Galaxy" Campaign.

[Responsibilities]1. Led major product launch communication and tactical projects in alignment with senior stakeholders and HQ stakeholders.2. Managed social media management, including Facebook, Instagram, YouTube.3. Oversaw Brand.com, SEO & SEM strategy.[Achievements]1. 【2019行銷傳播傑出貢獻獎 年度傑出社群團隊】 銀獎 – BMW社群維運2. 【2019 AAAA創意獎 最佳社群溝通創意獎】入圍 – BMW Hood to Coast山海長征人車接力賽轉播3. Rebuilt the BMW Used Cars website and launched it in August 2018. Through effective UX/UI design and SEO/SEM optimization, performed a 12% increase in organic unique visitors per month and a 41% increase in test-drive leads.

[Responsibilities]Crafted brand experiences that influenced the minds of our target audience, including new product launch events, driving experience events, and golf cups. For new product launches, the goal was to maximize awareness during the launch phase. For exclusive and premium brand events, the focus was on strengthening brand loyalty and achieving lead generation KPIs.