Daphne Monroe Email & Phone Number

San Mateo, Ca, Us

● Develop partner GTM strategies and content plans in alignment with Alliance Team goals and priorities● Create strategic narratives, marketing plans and recruitment programs for our key consulting, OEM and ISV partners, including campaigns, digital activities, other programs to be delivered with and to key partners● Manage Partner Communications: Strategy, Content, Cadence, Execution● Develop campaign messaging, ad copy, content, webinars and execute activities with demand generation, communications and field teams● Educate and inform partner-facing field teams on the partner lead generation plans● Manage metrics, utilizing data to continually analyze and track program success and evolve the strategy and programs.● Develop, manage and report on the partner marketing pipeline working with the marketing Ops team.

Milwaukee, Wi, Us

• Develop Global Channel Marketing Program• Establish Budgets and allocate according to marketing plans• Develop and deliver compelling partner value propositions• Collaborate with partners, field teams and internal stakeholders to deliver the most effective enablement tools partners need to drive successful sales engagements• Manage a global partner portal• Plan and execute joint marketing plan with partners to drive pipeline growth• Deliver quarterly and annual marketing strategy and plan for collaboration and alignment with sales and business development leaders and partners• Develop and maintain partner on-boarding process and channel best practices to deliver effective engagement tools• Develop and execute channel communication plan to enhance the awareness, engagement, and effectiveness of partners• Analyze and measure the performance of partner programs and engagements in line with marketing business targets• Drive sales enablement with sales teams and partners.

Tel-Aviv, Il

• Grew Channel Activities by 50%• Increased Channel Pipeline Generation• Maximize channel-led opportunities channel ecosystem• Manage MDF budget allocation• Building and executing quarterly and annual marketing plans• Initiating and driving all regional marketing activities• Channel Acquisition• Identify and execute joint activities with strategic partners• Manage sponsorships and marketing plans with master agencies and distributors• Manage content on partner portal• Win partner mindshare through promotions, contests, and other gamification-based practices

Lexington, S.C., Us

(Acquired by Motorola Solutions, 2019) • Design and implement the overall channel marketing strategy to educate and drive revenue growth through channel partnerships.• Develop and execute the partner communications plan• Manage corporate and partner events, conferences, meetings and tradeshows.• Collaborate with inside and field sales, design and implement measurements to quantify revenue and ROI from programs implemented in the channel• Create, update, and disseminate sales information and tools to enable channel sales effectiveness and productivity• Develop and execute the on-boarding protocol and materials for channel partners• Continuously drive adoption of company programs, tools, resources and new products into assigned channel partners and provide feedback to cross functional departments• Create and execute regional campaigns and promotions• Plan and execute partner based marketing activities• Create custom content to support channel business opportunities, support regional selling strategies and prospecting efforts in the field with targeted demand generation programs (upselling, cross selling initiatives)• Engages partners in the regional marketing planning process, aligning partner plans to complement and leverage regional go-to-market initiatives.• Develop customer references and case studies• Identify regional marketing needs and highlight to other teams within marketing department- help communicate the “Voice of the channel"• Drive specific across-region programs to help leverage best practices, and support critical regional marketing programs expanding nationally. • Educate partners on existing programs• Manage MDF/CO-OP program

Melbourne, Florida, Us

• Manage State Commodity Contracts (IDIQ) including contract negotiation, setting cost and compliance• Partner with Sales, Finance, Proposals for proposal activity; executing RFPs, analyzing bids, writing and editing final proposals and preparing conflict analysis• Manage contract sales compliance• Create and present/train contract material to sales and management for vehicle usage to increase contract sales activity• Coordinate with state contracting officers for compliance including contract renewals, product additions/deletions and contract term changes• Negotiate contracts for the expansion of new contract vehicles for Harris• Create and present contract material to sales, management, and channel distribution for vehicle usage to increase contract sales activity• Lead efforts working with state contracting officers for compliance including contract renewals, product additions/deletions and contract term changes• Support Sales team with tradeshow participation

Melbourne, Florida, Us

• Build Strategic Relationships with worldwide channel partners to promote corporate marketing initiatives and increase customer loyalty. • Identify strategies to increase product awareness within the channel and customer base.• Manage program details of worldwide channel partner operations including market development funds (MDF)• Manage the development and implementation team for a new channel partner model• Manage annual channel partner meetings and local/regional tradeshows• Develop, Implement and Manage an Indirect Partner Marketing Campaign including, press releases, social media, web portal and e-commerce development • Negotiate, execute, and manage performance of channel partner contracts

Education record

Masters, Business Administration

Bachelors, Marketing