Daphne Monroe Email & Phone Number

San Mateo, CA, US

• Develop partner GTM strategies and content plans in alignment with Alliance Team goals and priorities
• Create strategic narratives, marketing plans and recruitment programs for our key consulting, OEM and ISV partners, including campaigns, digital activities, other programs to be delivered with and to key partners
• Manage Partner Communications: Strategy, Content, Cadence, Execution
• Develop campaign messaging, ad copy, content, webinars and execute activities with demand generation, communications and field teams
• Educate and inform partner-facing field teams on the partner lead generation plans
• Manage metrics, utilizing data to continually analyze and track program success and evolve the strategy and programs.

Milwaukee, WI, US

• Develop Global Channel Marketing Program
• Establish Budgets and allocate according to marketing plans
• Develop and deliver compelling partner value propositions
• Collaborate with partners, field teams and internal stakeholders to deliver the most effective enablement tools partners need to drive successful sales engagements
• Manage a global partner portal
• Plan and execute joint marketing plan with partners to drive pipeline growth

Tel-Aviv, IL

• Grew Channel Activities by 50%
• Increased Channel Pipeline Generation
• Maximize channel-led opportunities channel ecosystem
• Manage MDF budget allocation
• Building and executing quarterly and annual marketing plans
• Initiating and driving all regional marketing activities

Lexington, S.C., US

• (Acquired by Motorola Solutions, 2019)
• Design and implement the overall channel marketing strategy to educate and drive revenue growth through channel partnerships.
• Develop and execute the partner communications plan
• Manage corporate and partner events, conferences, meetings and tradeshows.
• Collaborate with inside and field sales, design and implement measurements to quantify revenue and ROI from programs implemented in the channel
• Create, update, and disseminate sales information and tools to enable channel sales effectiveness and productivity

Melbourne, Florida, US

• Manage State Commodity Contracts (IDIQ) including contract negotiation, setting cost and compliance
• Partner with Sales, Finance, Proposals for proposal activity; executing RFPs, analyzing bids, writing and editing final proposals and preparing conflict analysis
• Manage contract sales compliance
• Create and present/train contract material to sales and management for vehicle usage to increase contract sales activity
• Coordinate with state contracting officers for compliance including contract renewals, product additions/deletions and contract term changes
• Negotiate contracts for the expansion of new contract vehicles for Harris

Melbourne, Florida, US

• Build Strategic Relationships with worldwide channel partners to promote corporate marketing initiatives and increase customer loyalty.
• Identify strategies to increase product awareness within the channel and customer base.
• Manage program details of worldwide channel partner operations including market development funds (MDF)
• Manage the development and implementation team for a new channel partner model
• Manage annual channel partner meetings and local/regional tradeshows
• Develop, Implement and Manage an Indirect Partner Marketing Campaign including, press releases, social media, web portal and e-commerce development

Education record

Masters, Business Administration

Bachelors, Marketing