PLUS 86 Agency helps brands to expand in China with the right creative content creation that overcome cultural boundaries and exert brand's full potential. We have the knowledge and the understanding of China from a market, consumer, cultural relevancy point of view and its prime digital ecosystem. Plus 86 combines the French know-how to create sophisticated and beautiful brand expressions with the Chinese agility to work fast and adapt quickly. We provide tailor-made creative solutions for brands' expression, that are informed by our skilled creative direction and deep expertise in digital, international and China-specific marketing.Scope of work : creative direction, art direction, stills, films, cgi & 3D, brand content, content factory, digital strategy Specialized in top brands of beauty, premium and luxury industry.

The workshop is aimed at students interested in creative industries, such as luxury. Its objective is to allow students to work on a concrete project in connection with a partner company, to make a diagnosis of the situation, to propose amethodology for solving the problem, to organize and plan their teamwork and to formulate recommendations underform of creative and innovative solutions, in line with the positioning of the sponsoring company.

- Member of the lead team of the International Creative Vision and Design Division, contribute to the enrichment of the Creative Vision and design strategies.- Develop short-term, mid-term, long term vision of the creative design strategy of theAccessories, Writing Instruments and Watches in line with the Brand strategy.> #SKUs from Portfolio Planning Global international scope: the collections represents in2020 a total of 275 SKUS: 100 SKUs for Watches, 125 Accessories and 50 for Writing Instruments.> Contributing to delivering a TOP LINE estimated (MTP) of approx. 275MM EUR by 2019 and300 MM EUR by 2020 with WATCHES (192MM EUR by 2020), and ACCESSORIES (73 MMEUR by 2020)> Growth rate for Accessories expected double digit growth already for 2019. WI : 38.8M€ netsales target by 2020 growth of +11.30 vs PY- Be the key interface to product marketing leader in order to set the right level of communication,daily team collaboration/ interface and to develop a common vision on how to drive theperformance of the categories.- Create an environment that boosts creativity by encouraging cross product creative brainstorming among designers, and synergies through share of skills and knowledge to enrich and nurture innovativeideas.- Foster a work environment based on respect, collaboration and fairness that drives highengagement and enablement.

- Be a member of the lead team of the International Creative Vision and Design Division and in that respect, contribute to the enrichment of the Creative Vision, and of the design strategies.- Be responsible to achieve, throughout Product Design Accessories and Writing Instruments department an effective, lean and agile organisation, equipped with the right capabilities, ready to successfully drive and support the overall company direction.- Set the right priorities, allocate resources and optimize processes to ensure efficiency and excellence and newness appeal of the accessories and writing instruments designs.- Develop business acumen in order to understand the business challenges, brand ambition, competitor analysis as provided by other divisions, SKUs and collections performance, as well as consumer insights. - Demonstrate in creative artwork a great balance of appealing inspiration/storytelling,and commercial viability.

Art direction and brand strategy - Enhance creative vision with a strategic and artistic scope- Create seasonal art direction guidelines dedicated to Marketing Communication team to translate as best as possible seasonal storytelling and brand DNA. Give visual and artistic directions for ATL, BTL, social media, visual merchandising and PR media.- Create and produce internally visuals for Swarovski social media accounts.- Create pre-production presentation for Swarovski advertising campaigns. Trend research and analysis focusing on jewelry and accessories, fashion and design.- Deep understanding of socio-cultural analysis (lifestyle, consumers, aesthetics, design)- Attentive eye for iconographic research, color and themes definition- Team coordination and project development from briefing to delivery- Visualization on moodboards, presentations, booklets- Solid knowledge of interrelated trend mechanisms for creative industries- Great fluency in English, French for text editing and translations- Well experienced in mock-ups, layout and graphic design

- Identify new trends and predict how those trends will shape jewelry, accessories and watches sectors.- Adapt those trends to Swarovski product categories- Nurture seasonal storytelling and developp key trends through product concepts- Create inspiring moodboards in line with brand identity- Use trend analysis to justify new trends forecasted- Create a strong image database and be an expert in iconography

Develop visual concepts for publications. Oversee the creation of layouts that accompany magazine stories. Supervise design efforts. Management of the graphic design team, coordination and efficiency optimization.Determine the overall look and feel of the finished product prior to publication.

Art Direction and Graphic Creation (brand identity, brand guidelines, brand plateforme, print and digital assets)Production monitoring and managementStrong printing expertiseProject Management (time, budget)Clients: premium / luxury brands

Sogoa is a consulting agency in institutional communications and advertising, a human-scale company, founded in 1999 and famliy owned. In charge of the overall style of the visual communication of the Sogoa's clients, I have offered my artistic and style expertise to develop compelling campaigns and communciations in corporate publications or products, graphic identity, B2B campaigns and websites.

Dice Kayek is a fashion-house, from Turkish heritage to modern Paris, well-known for architectural and structural silhouettes rich in craftmanship and delicate details.Brand identity development and expansion though first Dice Kayek web site, fashion show invitation, e-and look book.

Creative design agency expert in beauty and cosmetic packaging, the study of emerging trends and brand strategy consulting.Missions:Creative ideas' developments and graphic design achievementsBenchmark analysis. Moodboard and storytelling.Visual identity, color boards, graphic chart.

Agnès b. world : agnès b., Galerie du Jour, Lovestreams Develop visual concept and graphic creation to nurture and expand agnès b. brand identity through multiple media (visual identity, print: post cards, booklet, leaflet, posters).