Allyssa Qingli Li Email & Phone Number

Paris, Île-de-France, France

FOCUS MARKETSChina & international markets on social media & E-commerce WORK SCOPEPROJECT MANAGEMENT1/ Serve as the primary point of contact for clients from L'oreal & PUIG groups and other beauty & fashion brands, overseeing all aspects of project management.2/ Ensure successful execution and monitoring of projects, maintaining high standards of quality.

Paris, Île-de-France, France

• Accelerate online business across prestige beauty brands such as GUCCI, Burberry, Chloé, Hugo Boss, and Calvin Klein so on at a global level (EMEA & APAC, China).
• Participate in building pitching briefs and presentations to brands and markets, in order to take advantage of opportunities during key consumtion period and new trends.
• Conduct competitor research and provide market, content and E-commerce trends, such as Competitor Product Launch Content Strategy in China, Competitors’ Pricing mapping, Christmas Animation review.
• Enhance product performance by optimize SEO copies and content for markets, and leading product review & rating campaigns for brands and markets in EMEA and China.

Paris, Île-de-France, France

• Stakeholder Alignment: Collaborate with the New York team (Headquaters), the regional team in Paris, 21 affiliates in EMEA markets, E-retailers and pure players such as Zalando, Veepee, and Sephora, on a daily basis.
• Localize strategies and build quarterly E-Com KCP animation calendar, based on in-house database on customer behaviors, KCP promotion and best practice and so on.
• Coordinate, support, and monitor markets to execute new product launch, KCPs and to optimize SEO, offers, content, E-commerce tools on brand websites, so as to land sales targets.
• Spot opportunities with E-retailers and pure players to push sales, for example skin assessment tool on Sephora brand space and stock depleting strategy.
• Activation Coordination: Plan monthly & quarterly animations and new product launches, and monitor the execution which includes constructing briefs and presentations, managing timelines, monitoring and testing offers.
• Analysis & Reporting: Track and make monthly and quarterly sales and offer, campaign post-mortem analysis, sample and product cannibalization analysis, and website performance, so as to share insights, results and best.

Onnut Bangkok

• 360° marketing for an ultra-uxury living experience brand, China & APAC.
• Achievement: During the pandemic crisis (2021), my previous team, working closely with the sales team, was able to achieve goals with 20% extra sales. The brand continued to be one of the strongest and most preferred.
• The central contact point of external partners and internal teams such as product development, IT, PR, Sales and Creative, to close the gap in communication and strategies of localization, to make sure all campaigns.
• Project Management: Plan, develop, and execute online marketing campaigns and new launches, on owned and paid social media & websites and selective platforms, such as Wechat, Weibo, RED, Email, Tiktok, Facebook, Google.
• Plan and organize online and offline events and road shows with partners, which involves working with KOL&KOC, organizing high-end VIP events and webinars.
• Content Creation: Work hand in hand with content agencies but also the Sales, Creative and PR teams, so as to make content strategy and create sales materials such as E-mail newsletters, product brochures and catalogs.

Bangkok Metropolitan Area, Thailand

Achievement:90% positive student feedback regarding teaching quality, style and interpersonal skillsResponsibilities:-Instructed students from kindergarten level to adults-Trained new teachers and designed courses according to student needs-Recruited new students with the sales team and liaised with parents

International Mba (Master Degree), Business Administration And Management

Bachelor'S Degree, Business English

Activities and Societies: 1. Worked as Minister of Training Ministry of the International Exchange Association of Guilin College 2. Member.

Education record

Member of English public speech&debate team selected by American couch. I learned how to do public speaking, English debate, critical.