Marketing Manager
Greater New York City Area
Directed strategic and tactical marketing programs for the Society’s high-profile initiatives, fundraising activities, and website. Oversaw all aspects of plan development and execution including digital and traditional advertising, social media, and content marketing. Lead multi-disciplinary project teams of 15+ members. Led content marketing program. Developed processes and best practices for content creation, distribution, maintenance, and measurement across owned and earned media channels. Collaborated with internal teams to ensure activities supported the brand vision, positioning, and business goals. Managed external content marketing agency including a team of freelance journalists and designers to develop original content to drive awareness, engagement, and the Society's reputation.