Daphnée Ayabe Email & Phone Number

London Area, United Kingdom

Shanghai, China

Shanghai, China

As a Group Account Director at AKQA, I am a highly skilled and dynamic professional responsible for leading and managing the account team while overseeing multiple key client accounts. With a deep understanding of the advertising industry, I excel in developing and implementing effective strategies to drive client success.Key Clients: Nike, Jordan, L'Oreal, Biotherm, Lancome, General Motors, Beam Suntory.Client Services:• Lead and work on specific accounts where leadership and a strategic mindset are required to drive engagement growth and success.• Oversee and monitor client status, satisfaction, and growth on the agency’s largest accounts. Client Leadership:• Establish and manage senior-level relationships with key clients and agency partners on designated global and local accounts.• Understand client objectives, anticipate needs, and provide strategic guidance.Team Leadership & Development:• Foster a collaborative and high-performing team culture based on teamwork, collaboration, and intellectual curiosity. • Mentor, motivate, and manage the client servicing teams.Account Planning and Strategy: • Develop comprehensive account plans, aligning client objectives with agency capabilities. • Collaborate with cross-functional teams to create innovative and effective advertising strategies and campaigns.Budget and Resource Management: • Oversee the financial performance of client accounts and agency P&L, ensuring profitability and budget adherence.New Business Development: • Identify new business opportunities within existing client accounts and actively pursue new business prospects. • Develop and deliver compelling pitches and proposals to secure new clients and expand agency partnerships.

Shanghai City, China

AKQA is an ideas and innovation company. We exist to create the future for our clients through the imaginative application of art and science. As a Senior Account Director at AKQA, I oversee and manage key client accounts. With my extensive experience and expertise in the industry, I ensure the successful execution of marketing and advertising campaigns while maintaining solid relationships with clients.Clients: Nike Running, Nike Women, Jordan - Social and Digital campaigns from concepting to production.Client Relationship Management: • Serve as the main point of contact for Nike and Jordan clients, fostering strong relationships and understanding their unique needs and goals. Act as a trusted advisor, providing strategic insights and guidance to help clients achieve their objectives.Client Retention: • Proactively identify opportunities to upsell and cross-sell agency services, aiming to increase client satisfaction and retention. • Continuously seek client feedback to ensure their needs are met, and expectations exceeded.Account Management: • Develop and execute comprehensive account plans for Nike and Jordan. • Monitor project timelines, budgets, and deliverables, promptly identifying and addressing any issues or concerns.Team Leadership: • Lead intake/briefing processes for primary/key Nike and Jordan projects and continue mentoring the team to efficiently handle mid/small-sized workstreams.• Provide mentorship and guidance to account teams, including Account Managers, Account Executives, and other support staff. Financial Management: • Oversee the financial aspects of client accounts, including budgeting, forecasting and profitability analysis.

Shanghai City, China

Resn is a creative digital agency infecting minds with gooey interactive experiences and digital stories - won numerous international advertising awards.Clients: adidas Sport Performance, adidas Originals, YouTube.Award-winning project: Speedfactory for adidas, AUGUST 2018 - FWA OF THE DAY https://thefwa.com/cases/adidas-speedfactory-activationAccount servicing: • Discovered and created new business with clients and agencies across China.• Developed long-lasting, trusted and profitable relationships with existing clients.• Provided support on pitch/proposal responses from regional and international clients.• Led the account team by helping individuals maximize their potential.• Promote a strong point-of-view grounded in consumer insight and brand strategy.

Shanghai City, China

Oversee brand marketing for Ubisoft Mobile games for Greater China.Responsible for developing campaigns that drive awareness, acquisition, and engagement across digital channels.Brand Management/Development - Lead the brand strategy based on the Global brand identity and adapt it where appropriate for the Greater China Region.- Raised brand awareness within Greater China across multiple functions and channels of our products/games.Operational Marketing & Communications - Lead and support local marketing activation plans through advertising and PR usage, online and social media, events (Chinajoy, Comic-Con...), and other activation opportunities for each game launch. - Managed our local social networks (Wechat, Weibo) to build awareness and convert players to download- Seek out and dialogue with new business partners for the different brands and games. - Manage marketing artists and work closely with product developers, and creative agencies to make sure that all assets are delivered and the marketing plans followedPublic Relations- Write press releases and manage media relations to ensure the media coverage maximization- Organize and assist with press tours and offline PR events. Accomplishments: • Led and supervised the marketing plan of “Hungry Shark Evolution” game which won - The best Game Award - at Golden Plume 2016 (No 1 . Game Award of China’s game industry) and generated over 74 million downloads LTD (launched since Feb. 2015 - China Only)• Oversaw the creative development and operational execution of the Assassin's Creed brand in China which was celebrated by winning the - Most anticipated IP Award - at GMIC (Global Mobile Internet Conference) Beijing 2016 • Contributed to the evolution of Ubisoft Mobile China social channels' drastic increase from 50k to +750k followers over the course of 2 years. Also implemented the creation of Ubisoft Mobile China account on Miaopai video channel, which reached over + 1 million followers

Région De Paris, France

Executed and assisted in all marketing and brand management activities leading to the launch Just Dance 4, Just Dance 2014 and Just Dance 2015 and Just Dance Now - the world's #1 selling dance game and Kids’ Choice Award as best video game - Project Development- Define the key messages and communication tools of product positioning and branding (brand DNA & promise, pillars). - Create and develop marketing tools and globally organized marketing activities in support of the product (Timeline, Deliverable plan, Theme list...)- Define the game’s marketing positioning and targeting/audience- Manage the production and quality of all marketing assets and communications tools (screenshot, demos, artworks and trailers); setting and ensuring the respect of the production deadlines.- Monitor market trends and oversees advertising/marketing activities to ensure the right message is delivered to the product.- Manage marketing artists and work closely with product developers, creative agencies in order to make sure that our project brand values are followed- Participate in international annual industry events (E3, Gamescom, PAX...) as a demoist and key speakerPublic Relations- Plan and manage with PR dedicated international press tours & events held- Provide assets and information for communication tools: press releases, press kits, Q&As, etc.Projects: Just Dance 4 / Just Dance 2014/ Just Dance 2015 / Just Dance Now

Région De Montreuil, France

Assistant Brand Manager intern in the Brand Development Strategy team at Ubisoft World Studios• Drive competitive intelligence analysis with business & brand roadmaps on yearly communication planning and execution of competitor's campaigns• Present marketing strategies to multiple levels of the organization and contribute to seasonal marketing strategies• Analyse in-depth market trends, consumer research and identify potential areas in which to invest, based upon consumer needs and spending habits• Participate in planning and positioning of new project, while maintaining a significant level of confidentiality• Co-work on innovative projects in brand building, competitive intelligence, market studies and media plans.Brands: The Division, The Crew, Assassin's Creed Brand, Far Cry, Splinter Cell

Région De Paris, France

Occupying an operational position in a department of 50 people and attend one or two daily charges of media budget at Havas Media International a media agency leader on the French market and in the top three European.Assisted the account manager with client budgets and acted as the client's liaison with the agency. • Define the media planning, analyze and measure client's marketing objectives in terms of sales, market share, competitors' products• Structure a portfolio of clients' accounts and monitor the ongoing activities related to the traditional and digital advertising campaigns• Establish contact with the media in France and abroad (press, outdoor, online, film, TV)• Provide the client support to ensure that all assignments are executed timely and accurately

Master’S Degree, Communication & Advertising

INSEEC BUSINESS SCHOOL OF COMMUNICATION Majors: • Brand Management • International Advertising Strategies

Bachelor Of Science (B.S.), Marketing

Minors: Advertising, media planning