The Center for Market Insights (CMI) is the innovative research center of the School of Marketing at the Amsterdam University of Applied Sciences. We help companies to make better marketing decisions by translating data into actionable insights. Customer segmentation, big data analysis and social media performance scans: nothing is too crazy for us. Take a look at www.cmihva.nl or visit us in Amsterdam. We can be found in the HvA Wibauthuis (Wibautstraat 3b), room 06A42.

Title: The impact of collective digital marketing activities on the attractiveness of urban shopping areas.Summary:The growing share of online shopping in the retail sector contributes to the hard times urban shopping areas are currently facing. However, this new era of retailing also brings opportunities to retailers and other urban shopping area stakeholders that pull together in coordinated, shopping area-based initiatives called Place Management Partnerships (PMPs). This PhD… Show more Title: The impact of collective digital marketing activities on the attractiveness of urban shopping areas.Summary:The growing share of online shopping in the retail sector contributes to the hard times urban shopping areas are currently facing. However, this new era of retailing also brings opportunities to retailers and other urban shopping area stakeholders that pull together in coordinated, shopping area-based initiatives called Place Management Partnerships (PMPs). This PhD examines which factors influence PMP adoption of digital marketing activities and which factors influence consumer engagement with these PMP activities, and to what extent digital marketing adoption by PMPs and the level of consumer engagement with these PMP activities influence town centre attractiveness to consumers and to retailers. Show less

The Retail Innovation Platform is a network of Universities of Applied Sciences in the Netherlands for practice-oriented research into retail innovation. The aim of the platform is to make a structural contribution to innovation, competitiveness and sustainability of the Dutch retail sector by bundling and coordinated execution of practice-oriented research into retail innovation within research groups, knowledge centers and education. Through connection with (organizations from) the Dutch… Show more The Retail Innovation Platform is a network of Universities of Applied Sciences in the Netherlands for practice-oriented research into retail innovation. The aim of the platform is to make a structural contribution to innovation, competitiveness and sustainability of the Dutch retail sector by bundling and coordinated execution of practice-oriented research into retail innovation within research groups, knowledge centers and education. Through connection with (organizations from) the Dutch retail sector and cooperation with partners such as TKI CLICKNL, Universities and Community Colleges, the platform wants to strengthen the impact of findings and results of practice-oriented research for the retail sector. More information: www.retailinnovationplatform.com Show less