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AC Lion is one of NY’s premier executive search firms for digital talent, listed for three years in a row as one of the Top Executive Search firms in America by Forbes. AC Lion specializes in building teams, ranging from mid-level to the C-suite, for digital, emerging technology and other high growth companies. With a deep understanding of marketing, communications, sales, client services, product management, design, analytics, customer success, ad operations and more, AC Lion combines subject… Show more AC Lion is one of NY’s premier executive search firms for digital talent, listed for three years in a row as one of the Top Executive Search firms in America by Forbes. AC Lion specializes in building teams, ranging from mid-level to the C-suite, for digital, emerging technology and other high growth companies. With a deep understanding of marketing, communications, sales, client services, product management, design, analytics, customer success, ad operations and more, AC Lion combines subject matter expertise and strong research with the art of recruiting and that interpersonal touch. AC Lion has a 20-year track record of success working with highly acclaimed start-ups and Fortune 500 organizations for over 20 years. Show less

Mitigating the impact COVID-19 has on future generations.

Responsible for consumer media and advertising, social media and community management, national and local PR, internal communications, content marketing, Hispanic marketing, luxury marketing, CRM, CSR as well as brand tools, guidelines and asset development.

Launched Hive (the UK’s #1 Smart Home/IoT brand founded in 2013), to the North American market. Led consumer above the line (ATL) awareness advertising, brand experiences and retail marketing and managed a $12M+ marketing budget. Worked closely with global brand and product marketing teams to ensure North America customer voice represented in global brand campaign.- GTM: Successfully executed a targeted seven-market awareness campaign in the US and Canada consisting of TV, OOH, digital… Show more Launched Hive (the UK’s #1 Smart Home/IoT brand founded in 2013), to the North American market. Led consumer above the line (ATL) awareness advertising, brand experiences and retail marketing and managed a $12M+ marketing budget. Worked closely with global brand and product marketing teams to ensure North America customer voice represented in global brand campaign.- GTM: Successfully executed a targeted seven-market awareness campaign in the US and Canada consisting of TV, OOH, digital marketing and a consumer brand experience roadshow. Campaign efforts drove ~ 600K site visitors, up from a few thousand, and yielded a 10% uplift in Hive brand awareness in supported markets. - Launched 1st-ever brand experience takeover of retail giant Target’s new IoT concept store, Target Open House. - Created local retail marketing plans to build brand awareness and drive foot traffic to partner retail stores (b8ta and Target Open House) in six key markets. - Managed marquee agencies: Ogilvy (media), CHI London (creative) and SET Creative (experiential). Show less

Global Brand Steward for one of the leading luxury hotel/hospitality brands in the world. Directly reported to St. Regis Global Brand Leader. Managed a brand team, multiple agencies and influenced over 100 marketing professionals. Handled a multi-million dollar global marketing budget and maintained industry leading market share. Built and managed awareness of the brand as well as global marketing, content and program strategy, creative direction and brand consistency. Also led global media… Show more Global Brand Steward for one of the leading luxury hotel/hospitality brands in the world. Directly reported to St. Regis Global Brand Leader. Managed a brand team, multiple agencies and influenced over 100 marketing professionals. Handled a multi-million dollar global marketing budget and maintained industry leading market share. Built and managed awareness of the brand as well as global marketing, content and program strategy, creative direction and brand consistency. Also led global media, advertising and social media. - Launched new brand identity, new global advertising campaign, new global family program and new Iridium spa brand, which rolled out to St. Regis hotels worldwide. - Launched and managed publishing of first in-room and online magazine: “Beyond, The St. Regis Magazine”, named by Luxury Daily as one of the Top 10 branding efforts of the year.- Helped to more than double hotel portfolio, from 18 hotels to 40 hotels globally.- Increased annual web traffic 40+% and online revenue by 200% over 5 years.- Launched the brand’s social media channels and grew followers by 1500+% (Facebook, Instagram, Pinterest, Twitter, YouTube). Led social media campaigns creating compelling content by leveraging high-profile influencers.- Increased global media impressions by 63% over three years, fueled by innovative programming, partnerships and celebrated brand ambassadors.- Launched, managed and negotiated brand ambassador programs, spearheading innovative collaborations in fashion, weddings, music, financial, wellness and philanthropy among others. - Produced and sponsored small and larger scale events including media luncheons, new hotel openings (over 25), polo matches and new program launch events.- Acted as St. Regis global media spokesperson at brand-hosted events at industry conferences. Show less

Previously Starwood Hotels & Resorts

Focused exclusively on consumer marketing strategy and execution of company spa and wellness programs. - Supported global development and marketing of six spa brands and amenity lines for Starwood's luxury and upper-upscale hotel brands including Westin, Sheraton, St. Regis, W Hotels, Le Meridien and Luxury Collection.- Managed marketing of the Starwood Spa Collection, representing 60 hotel/resort spas across 26 countries.

Evaluated, negotiated and managed strategic partnerships for Starwood brands and developed innovative marketing and experiential programs.- Managed Starwood’s global American Express (AMEX) marketing partnership and multi-million dollar co-op budget.

Trained and collaborated with Starwood Hotels & Resorts’ local property teams to craft marketing messages, share best practices and optimize results. Worked with tech team to improve tool based on customer feedback.- Assisted in rollout of proprietary CRM tool from just 20 to 150 hotels in North America.

Supported marketing team in launch and rollout of US channel. - Executed marketing programs, multi-media local market events, publicity stunts/guerrilla marketing tactics, sponsorships/partnerships and sweepstakes to build awareness.