Darby Sieben
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Darby Sieben Email & Phone Number

Product Consultant at RightMetric
Location: Calgary, Alberta, Canada 27 work roles 4 schools
1 work email found @rightmetric.co 5 phones found area 514, 416, and 403 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 5 phones

Work email d****@rightmetric.co
Direct phone (514) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Product Consultant
Location
Calgary, Alberta, Canada
Company size

Who is Darby Sieben? Overview

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Quick answer

Darby Sieben is listed as Product Consultant at RightMetric, a company with 18 employees, based in Calgary, Alberta, Canada. AeroLeads shows a work email signal at rightmetric.co, phone signal with area code 514, 416, 403, and a matched LinkedIn profile for Darby Sieben.

Darby Sieben previously worked as Investor & Advisor at Walnut Insurance and Angel Investor at Darby Sieben Limited Partnerships. Darby Sieben studied at Helios Executive Institute.

Company email context

Email format at RightMetric

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{first}.{last}@rightmetric.co
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AeroLeads found 1 current-domain work email signal for Darby Sieben. Compare company email patterns before reaching out.

Profile bio

About Darby Sieben

Over 25 years of leading product and partnership teams – both as standalone and synergistic units. During this time, these teams have impacted hundreds of thousands of businesses from SMBs to Fortune 500 clients and have enriched the lives of tens of millions of users. I could not be prouder of the fact that these teams have collectively generated over $1 billion in revenue. Considered an impact leader who was critical in helping transform one of Canada's largest media companies (Yellow Pages Group) from a traditional print to a digital powerhouse by focusing on product innovation, strategic business development deals that elevated YP’s digital presence across Canada and globally and lead the business side of strategic M&A activity. Currently the Chief Product Officer for Unbounce leading engineering, product management, product marketing, UX/design and business development focused on using ML/AI throughout its product features to help marketers create and optimize their marketing efforts. Prior to Unbounce, Darby was the co-founder and head RBC Ampli Inc., a Royal Bank of Canada Venture business leading the business from ideation to public launch and scale. Built Ampli into one of Canada’s leading cashback mobile apps and started the integration of Ampli into RBC’s Avion Rewards program. An active investor and mention in several start-ups as well as an LP for number of early stage focused funds where value is added through advice on strategic business deals, product development, team management and growth. Working with C-Level executives to formulate strategy with a clear action plans and measurable KPI's in the areas of user experience, user growth, digital revenue growth and margin growth. The ability to work in a fast-changing environment, connecting strategy to actions, motivating, and rallying employees, maximizing resources for growth and a focus on bottom-line profitability have all been key to my success.Summary of Strengths* Product Development from Concept to Scale to Decommission* Builder of High-Performance Teams* Partner Negotiation, Management and Development* Strategic Planning and Execution* Full P&L Responsibility, Financial Planning, Compensation Structures* M&A experience in evaluating, due diligence and integration/post-transaction* Coaching and Mentoring

Listed skills include Strategic Partnerships, Digital Media, Online Advertising, Digital Marketing, and 46 others.

Current workplace

Darby Sieben's current company

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RightMetric
Rightmetric
Product Consultant
Calgary, AB, CA
Website
Employees
18
AeroLeads page
27 roles · 31 years

Darby Sieben work experience

A career timeline built from the work history available for this profile.

Investor & Advisor

Current

Toronto, Ontario, CA

Finally, life insurance that helps you live your lifeBudget-friendly plans, instant coverage, and benefits from world-class brands.

Oct 2020 - Present

Angel Investor

Current
Darby Sieben Limited Partnerships

Walnut Insurance (October 2020)One partner integration.Any insurance product.Launch in days, not years.https://www.gowalnut.com/Get In The Loop (June 2020)GetintheLoop is a shop local community that delivers consumers more ways to explore, discover and shop local, wherever they are. By enabling businesses to provide real-time mobile offers across.

2012 - Present ~14 yrs 5 mos

Limited Partner

Current
Darby Sieben Limited Partnerships

Plaza Ventures - Special Opportunities Fund (April 2019) - Toronto, Ontario, CanadaProvides growing companies with a wealth of knowledge and capital from successful investors. Our platform is designed to create deeper relationships and more positive outcomes – for everyone.We provide growing companies with a wealth of knowledge and capital from successful.

Apr 2019 - Present

Strategy Consultant

Calgary, Alberta, CA

Short-term contract to review and provide recommendations on Managed Services strategy. Working with C-Suite team members and cross-functional teams resulting in an proposes outline of short and long-term action items to unlock next phase of growth for Long View employees and it's client as the organization continues its journey to create a 100-year old IT.

Oct 2024 - Dec 2024

Business Advisor

Vancouver, British Columbia, CA

Jul 2023 - Oct 2023

Chief Product Officer

Vancouver, British Columbia, CA

The Unbounce Conversion Intelligence™ Platform helps convert more of your visitors into leads, sales, and customers. From pre-optimized landing pages to great copy that’s written for you, Unbounce pairs your know-how with AI to help you transform your ideas into campaigns that get results.Leading a team of over 60 covering the following functions.

Jun 2022 - Jun 2023

Marketplace Strategy Advisor

Calgary, Alberta, CA

Proud to serve over 120,000 member-owners.Founded in 1909, UFA is one of Canada’s largest and most dynamic co-operatives and has grown from a small-scale local co-operative into an extensive commercial and retail operation.We are a progressive and diversified business that provides the products, services and solutions our owners and customers in rural.

May 2021 - Nov 2022

Rbc Ventures, B2C

Rbc

Toronto, Ontario, CA

There’s a company in Toronto that has built programs to help new immigrants, keep track of car maintenance and tell homeowners what day to haul their trash to the curb. But the firm isn’t a software developer -- it’s one of Canada’s biggest banks.Royal Bank of Canada has spent more than two years building a fintech startup within its operations. RBC.

Jun 2018 - May 2022

Co-Founder/Head Of Ampli - Rbc Ventures

Rbc

Toronto, Ontario, CA

Leading the vision and execution of Canada's newest cash back program. Officially launched on July 3, 2019 and available for both iOS and Android devices. Learn more at http://www.ampli.ca

Jun 2018 - May 2022

Mentor

Calgary, AB, CA

District Ventures is Canada's first accelerator for packaged goods companies headed for the next level. Helping incredible entrepreneur's as they grow and scale. District Ventures LP is Arlene Dickinson’s venture capital fund. We’re always looking to invest in innovative CPG companies, especially if you’re building a unique business in the food & beverage.

Jan 2017 - Jan 2022

Advisor

Play The Future

Prediction-based engagement platform and developed expertise in creating engaging predictive content. The core belief is "Life's a Game", so anything at all can be played with predictions. The company is backed by several top-flight investors including Extreme Venture Partners, Telesystem Ltd., Interaction Ventures, Banshees Capital and iNovia Capital.

Jun 2017 - Dec 2018

Vice-President Strategy & Partnerships, M&A

Montreal, Quebec, CA

Responsible for driving current and future business initiatives through third-party relationships by identifying key partnerships, market trends, program development, insights and market evolution. This group is responsible for leading initiatives in 5 broad areas of resellers, software as a service, artificial intelligence/machine learning, global data.

Apr 2016 - Jan 2018

Board Member

Los Angeles, California, US

MyTime is the leading cloud-based local commerce platform for local service businesses, ranging from hair salons to pet groomers. Over 14,000 businesses trust MyTime to power their most mission critical business functions including online scheduling, CRM, payments, automated marketing, and business analytics. The company was recognized by the Local Search.

Apr 2017 - Dec 2017

Advisor

Toronto, Ontario, CA

JUICE Mobile is an award-winning mobile advertising and technology firm solely dedicated to growing and monetizing the mobile advertising market. Providing the technology that gives control back to publishers and agencies. By offering both a Programmatic Direct solution, as well as a Real-Time Bidding platform, we are able to provide to our customers an.

Oct 2016 - Dec 2017

Chairman Of The Board

Coupgon

Acquired out of bankruptcy in 2016 through a partnership between CGI and Yellow Pages Canada, Coupgon was a mobile deal application that provided consumers with immediate in-store discounts on some of the popular consumer packaged goods products. Company closed operations in October 2017.

Oct 2016 - Oct 2017

President

Montreal, Quebec, CA

Lead a team of 150 incredibly talented digital experts in 4 offices, Toronto, Montreal, Vancouver & Kelowna. Mediative is a digital marketing company providing performance media and services to National advertisers directly or through their Agencies as well as monetization and advertising representation for publishers. In 27-months, transformed Mediative.

Dec 2013 - Mar 2016

Director, Business Development And Strategic Partnerships

Montreal, Quebec, CA

Responsible for managing the team that develops, negotiates, plans & executes partnerships (revenue, content, traffic & technology) for Yellow Media. Responsible for the multi-million dollar traffic and distribution budget. Some Highlights Include: - Facebook Partnership. Yellow Pages Group Offers New Facebook Page Creation Service Helping Small Businesses.

Sep 2009 - Dec 2013

Director, Online Services

Montreal, Quebec, CA

Responsible for the strategic planning & execution of YPGs online assets with a focus on expanding reach, frequency and local search queries. Management of a cross-functional team of 19 consisting of usability, local content, labs development, mobile technologies and partnerships. Continued responsibilities for online partnerships including the.

Nov 2007 - Sep 2009

Senior Manager - Traffic, Distribution And Eproduct Management

Montreal, Quebec, CA

Responsible for managing a multi-million dollar budget designed to generate local search queries from external partners to YellowPages.ca. Along with generating local search queries, the T&D role included content acquisition and responsibility for increasing user reach & frequency for Canada411.ca, and 7 local city guides. YPG network is one of the top 10.

May 2006 - Nov 2007

Entrepreneur

Self-Employed

Launch websites and blogs with a two-fold strategy of a) can I build online traffic using gorilla marketing tactics and b) can I convert that traffic into revenues through affiliate programs, google adsense or selling information based products. Primary traffic drivers including search engine optimization and management while primary revenue drivers.

2001 - 2007 ~6 yrs

Business Development Director

Mississauga, ON, CA

Commerx is a leading provider of Internet solutions, comprised of a staff of highly trained individuals is committed to providing our clients with consistent expertise, value and superior quality. Commerx prides itself on our scalability.

Jan 2006 - Mar 2006

President And Founder

Ks2 Solutions Limited
  • Represented the sales and marketing arm for Yellow Pages™ Group in Calgary and Southern Alberta representing YellowPages.ca, Canada411.ca and CalgaryPlus.ca. Negotiated contract in late 2001 to take-over existing.
  • Increase revenues for Yellow Pages Group through the sale of YellowPages.ca products
  • Increase revenue per client and maintain a level of renewal business year over year
  • Develop and execute a marketing and sponsorship plan for YellowPages.ca
  • Manage and train sales teamNotable Achievements:
  • Finalist - 2004 Chamber of Commerce Emerging Enterprise of the Year Award
Feb 2002 - Aug 2005

Business Solutions Consultant

Bell Actimedia

Managed over 400 current and new advertising clients for inclusion into the Bell ActiMedia Yellow Pages and CalgaryPlus.ca City Sites.

Aug 2001 - Nov 2001

Senior Business Developer

Cybersurf Corporation

Responsible for the technical development plans, implementation, and revenue building strategies for the 3web, Canada Post and HMV 3web Canada wide Internet portals. Primary Responsibilities Included:* Developed, negotiated, and managed content and revenue clients* Content planning and implementation* Developed division guidelines and trained new business.

1999 - 2001 ~2 yrs

Contracting

Various Organizations

Scott B. Patten, MD, FRCP(C), PhD - University of Calgary 2000Associate Professor, Departments of Community Health Sciences and Psychiatry, Technology Consultant and DeveloperCybersurf Corporation, Calgary, Alberta, E-Commerce Advisor 1999Odyssey International Marketing Inc., Calgary, Alberta, Database Consultant 1996 - 1997Upton Resource Inc., Calgary.

1995 - Jul 2000

Co-Founder, Vice President & C.O.O.

Vision 2100 Marketing Solutions Inc.

Built VISION 2100 into a leading Internet technology provider servicing small and medium sized business in Calgary and surrounding markets. Developed a java based e-commerce platform and eventually sold this company.

1996 - 1999 ~3 yrs
Team & coworkers

Colleagues at RightMetric

Other employees you can reach at rightmetric.co. View company contacts for 18 employees →

4 education records

Darby Sieben education

Education record

Helios Executive Institute

Under Graduate Courses, Marketing/Marketing Management, General

The University Of Lethbridge

Studied, Computer Science

Mount Royal University

Education record

E.D.Feehan
FAQ

Frequently asked questions about Darby Sieben

Quick answers generated from the profile data available on this page.

What company does Darby Sieben work for?

Darby Sieben works for RightMetric.

What is Darby Sieben's role at RightMetric?

Darby Sieben is listed as Product Consultant at RightMetric.

What is Darby Sieben's email address?

AeroLeads has found 1 work email signal at @rightmetric.co for Darby Sieben at RightMetric.

What is Darby Sieben's phone number?

AeroLeads has found 5 phone signal(s) with area code 514, 416, 403 for Darby Sieben at RightMetric.

Where is Darby Sieben based?

Darby Sieben is based in Calgary, Alberta, Canada while working with RightMetric.

What companies has Darby Sieben worked for?

Darby Sieben has worked for Rightmetric, Walnut Insurance, Darby Sieben Limited Partnerships, Long View Systems, and Unbounce.

Who are Darby Sieben's colleagues at RightMetric?

Darby Sieben's colleagues at RightMetric include Louise Leblanc, Ja Arcega, Anne Arcega, Matthew Bonshor, and Rose Koo.

How can I contact Darby Sieben?

You can use AeroLeads to view verified contact signals for Darby Sieben at RightMetric, including work email, phone, and LinkedIn data when available.

What schools did Darby Sieben attend?

Darby Sieben studied at Helios Executive Institute.

What skills is Darby Sieben known for?

Darby Sieben is listed with skills including Strategic Partnerships, Digital Media, Online Advertising, Digital Marketing, Sem, Online Marketing, E Commerce, and Seo.

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