Darci Eckermann Email & Phone Number

North America

Provide marketing and strategic guidance across multiple industries, coach entrepreneurs and SMB business owners on how to penetrate and expand into the U.S. market. Regularly translate consumer insights into the development of powerful ideas that drive brand penetration and awareness. Serve as a trusted expert, I direct the discovery process to influence.

Lead consumer insight research for Shinyalab Japanese fermented botanicals to refine brand vision, architecture, voice, persona, targets, messaging & all marketing strategies and playbooks to support launch beyond Amazon and Shinyalab’s e-commerce site into retail. Managed all agency partners.

Lead the development and launch of the brand for the proof of concept and commercialization process. Reveri is the only gourmet plant-based ice cream crafted from whole real food and sweetened with dates that delivers an indulgent, mouthwatering eating experience.

Greater Minneapolis-St. Paul Area

Lead the strategic marketing, planning and execution process of all marcom initiatives. Developed and implemented an integrated omni-channel marketing strategy with a key focus on in-market events and promotions with field team of 35. Led efforts for a full-funnel digital customer journey to acquire customers at scale and drive ongoing strong retention.

Minnetonka, MN

Directed and developed consumer, trade, and category marketing strategies. Responsible for corporate responsibility programs, professional athlete sponsorship and affiliations, community marketing events, international marketing, public relations (PR), event management, social media management, e-commerce, and website strategy.

Revitalized the organization to grow the retail grocery division, improve profitability and strengthen the licensing business unit in prepartion to sell the two business units.

Responsible for defining, leading and delivering growth in new business via new products, new insights and new ventures outside the frozen food category to strengthen $1.5 billion portfolio

Designed and initiated the Marketing Services department that is structured to service the portfolio of 5 brands with revenue in excess of $1.5 Billion in the areas of strategic business development, communications, shopper marketing and event marketing.

Promoted to position and tasked with increasing share position: Increased sales of the brand 37.8% to $450m through innovative marketing programs, sales strategies, and new product introductions. Primary P & L responsibility. Developed and managed Red Baron Stearman Squadron event marketing program that supported a $450m brand increasing sales, improving.

Created the strategic brand and marketing plans to expand Schwan’s presence outside traditional deli into categories and channels offering fresh meal options.

Co- Owner of a high end catering company which expanded into the manufacturing business, offering sauces to retail, food service and specialty channels

Bachelor Of Arts - Ba, Psychology, Business Administration

Master Of Business Administration - Mba

Certified Holistic Health Coach