Darcy Mead Email & Phone Number

Dubai, Ae

Dubai

- Lead brand identity refresh with globally recognised design agency- Develop annual brand strategy that aligns with key business objectives- Develop go-to-market strategies for new product launches- Execute multiple campaigns, delivering against KPI’s- Led partnerships with large motorsport events in the UAE including Dubai GP, Mille Miglia & Toyota Gazoo Academy, driving brand awareness and negotiating contracts- Key point of contact for B2B Canada expansion in Montreal, working with Comms teams to build brand presence- Manage and reconcile budget across the brand and creative team- Produce reports with analysis on how the brand is performing vs OKR’s- Manage one direct report

- Lead Marketing contact for global brands including Subway, Taco Bell & German Doner Kebab- Support Senior Marketing Manager with brand initiatives across the likes of Five Guys, McDonald’s & Burger King- Produce weekly trade reports, providing analysis and highlighting insights- Work closely with the CRM team to deliver email and in-app campaigns for brands

- Lead and support projects across £158m RSV portfolio on Hula Hoops- Support MM on the Hundred partnership with the England Cricket Board - Lead monthly data reporting, highlighting opportunities and strengths using a multitude of resources including Nielsen, Kantar and brand health metrics- Lead the on pack promotion across eight different brands on 50+ SKU's; from concept to in market launch- Launch NPD into market, leading stage gate process and aligning key stakeholders. Completing all documents highlighting rationale, financials and imagery. - Manage two multi-million pound budgets, raising PO's and reconciling at end of year ensuring no over spend- Present brand activation and plans internally and externally to customers

Key responsibilities:- Lead the #1 clear skin brand in the UK, Clean & Clear- NPD opportunity and sizing; P&L understanding, scopingpossibility for NPD and creating a business case- Led two brand ambassador programmes, working withinfluencers to generate high standard content- Work cross functionally with retail account teams to executebrand initiatives and differentiation projects. Executed annualPride campaign with key retailers, delivering +17% growth inthe channel- Lead e-commerce across the brand securing 1000% growthon Amazon YTD; deliver best-in-class imagery, A+ contentand SEO optimised descriptions- Deliver monthly performance reports with analysis andactions - both sales and media reports- Manage two budgets ensuring no overspend- Manage the media briefing process end to end- Manage the Clean & Clear Instagram account, doubling thefollowing within 6 monthsAchievements:- Led NPD launch event that sold out within 24 hours, droveover 200 pieces of organic content, exceeded all digital/printKPI’s and had 60+ influencers, 20 media attendees and 40consumers- Optimised Hydro Boost Amazon content for Black Friday2019 that led to a +13% increase in conversion and a £2.35ROAS- Ran a Snapchat campaign that had a story open rate 750%higher than Snapchat benchmarks and CPM 66% belowbenchmark

Maidenhead

I undertook my Industrial Placement at Johnson & Johnson, working as a Marketing Intern on OTC brands. I work predominantly on Imodium and Microlax, as well as Colpermin, Nizoral, Stugeron and Daktarin. In total I work across 6 brands in 5 different markets, with the Nordics being my main focus. Projects include:- Adapting TV/Video/Radio content for the Nordic markets; including writing VOs, working with content agencies to approve creative and handle all communication- Creating editorial content for partnerships with pharmacist websites and other media platforms- Managed the Piz Buin UK Instagram page- Assisted OGX with PR activities which included sending samples and press releases to journalists and influencers - Handled a high profile asset that was delivered to the UK Consumer MD - Manage six budgets across three markets for two brands - Assisting in market research; conducting consumer interviews and visiting stores- Building the content strategy for Imodium UK including leading the social plan and activation, plus optimising existing content on YouTube- Leading the move for Imodium and Microlax in Finland and Denmark to HUB sites, building a recommendation plan and implementing - E-commerce: Building recommendation for best in class e-commerce for Imodium UK and Imodium Finland and then implementing- PPC lead for UK and Nordics- IBS category ownership: Lead reporting and build tactical plan on activation support with minimal BMEPart of the internal ‘Ministry of Fun’ team where we organise activities within the marketing department. Received recognition for:- Project management- Finance and budget management I am competent in the softwares:- Nielsen Data- SAP Lynx

Bsc (Hons) Business & Politics, First Class Joint Honours

Activities and Societies: Women in Business, Bright Futures, PIPE Club, E-MentorFirst Year Module Results: People & Organisations - 81.50%.

A-Levels, Economics, English Literature, Photography

Activities and Societies: Economics Society, Student Leadership Team - Transitions Leader

Gcse'S, 11 A*-B

Activities and Societies: Prefect