Darcy Betts Email & Phone Number

Pataskala, Oh, Us

Columbus, Ohio Area

• Drive digital content and assessment integration, with a strong emphasis on content quality assurance.• Manage the content, assessments, and digital development of prototypes, first editions, revisions, digital re-releases, and student lessons.• Create and manage the schedule, budget, training, workflow tools, and processes for print and digital content integration and publication.• Supervise teams of Content Developers to prioritize work, manage workloads, and solve problems.• Advise and collaborate with print and digital teams to address content-related functional and accessibility concerns from planning through publication. • Collaborate with clients, content developers, and authors to create pedagogically-sound and innovative interactive development plans for each product.

Columbus, Ohio Area

-Responsible for driving market research and development, developing product value proposition and messaging, and executing product-specific marketing plans across Culinary & Hospitality, Trades, Association Partnerships, and Workforce Education product lines.-Developed and executed marketing campaigns for digital products resulting in increased online student registration across the digital portfolio.-Exceeded 2015 sales goal for Culinary & Hospitality, Trades, and Workforce Education.

Columbus, Ohio Area

Specializing in digital and print publishing for Introduction to Teaching/Foundations, Educational Leadership, and Social Work.Responsible for the acquisition of new textbooks and management of revisions for the Education product line, including Introduction to Teaching/Foundations, Educational Leadership, Social Work (2014), and General Methods (2007). Manage all phases of planning and developing books, eTexts, and digital product solutions for each list, including understanding and applying market conditions and trends to acquire, trim, and revise product offerings, working with potential and current authors, customers, vendors, and department heads to address digital transformation and learner-centered product development.Identify and recruit new authors, negotiate contracts, and direct the commissioning and analysis of textbook reviews.Oversee manuscript and digital product solutions development, managing deadlines and budgets, and preparing revisions and new content for production.Monitor market trends and feedback through frequent campus travel and attendance at professional conferences.Train sales force on new product and revisions at national sales conferences.

Columbus, Ohio

Specializing in product and field marketing for key Teacher Education product lines including Curriculum & Instruction, Educational Technology, Introduction to Teaching / Foundations, Counseling, and Educational Leadership. Exceeded 2013 discipline sales goal in an industry-challenging sales year compounded by a nationwide decline in Teacher Education enrollment. Exceeded 2013 digital registration rate goal by 18.3% with over 58,000 registrations. Drove 7.8% ($269K) of business for a new eText model during FY2013 for 9 key ©2014 titles resulting in a 17% registration rate. Drove 17% ($683K) of online learning support site business during FY2013 for 9 key ©2014 titles resulting in a 22% registration rate. Digital First and Digital + marketing liaison with Editorial and Product Information to communicate product strategy through Pearson systems and marketing collateral. Led market research, rapid prototype development, and on-going customer feedback sessions for an exciting new performance assessment course solution. Created and implemented a retirement plan for 113 online courses coordinating the internal media, editorial, and product information teams to communicate to internal and external stakeholders. Identified authors to develop high-value social media content for an online community site resulting in 94 new members and 566 unique visits in one month.Planned and executed marketing strategies to promote titles for Curriculum & Instruction/ Ed Technology (12.5% increase) and Foundations of Education (7.2% increase) product lines to exceed sales forecasts on $27 million list in FY2009.Developed and executed on marketing plans and campaigns including sales and marketing objectives, targets, tools, presentations, events, and print and online promotions for multiple lists across multiple sales channels.Traveled nationally with field sales reps to help close adoptions while managing marketing and travel budgets.

Greater New York City Area

Managed the sales and service of 1.8 million dollar territory covering higher education institutions in New York City and West Chester County.Achieved 7.6% sales increase in 2002, meeting and exceeding sales goals.Built successful track record in customer service, extensive product marketing, and increasing market share.

Upper Saddle River, New Jersey

Bachelor Of Arts, Communications, Public Relations Major

Education record