Derek Beard Email & Phone Number

Houston, Tx, Us

Houston, Texas Area

• Head of communications and marketing for multinational corporation with more than 3,000 employees across 200 distinct businesses• Responsible for planning, implementing, evaluating, and reporting on goals and long-range marketing strategies for assets including websites, social media, and brand identity• Led numerous projects in 2023-4 that include project managing a transition of 200 websites and comprehensive branding & marketing strategies that resulted in a 20% increase in brand visibility and SEO performance• Daily duties include development, design and writing for marketing and communication efforts, including company press releases, training documents and marketing campaigns• Created professional videos and presentations to further develop the company's brand, image and marketing efforts• Reputation management duties include content writing, review response and remediation for all 200 locations on all social media platforms• Work with businesses that are newly acquired to make sure they adhere to I.T. cybersecurity and company policies, as well as making sure their operations and processes are streamlined and follow publicly-traded company standards. Acquisition projects include website transitions and integration and/or staff development and training for new businesses.

Houston, Texas Area

Web Designer & Support Specialist:• Handle SEO, social media, website development, as well as other online support for 200 funeral homes and cemeteries (Ensure quality online presence)• Reputation Management / Public Relations content writer for review responses for all 200 locations on different social media platforms• Create professional videos and presentations to further develop the company's brand, image and marketing efforts• Graphic and Creative Design for new company logo designs, business advertisements and various company flyers and presentations • Content writer and copywriter for advertising and marketing, website information, and various social media platforms. • Oversee VoIP phone service with administrative and support roles for the rollout to the locations• Manage inventory and process corporate credit card transactions in the department Project Manager:• Managed 5 workers in Corpus Christi at Seaside Funeral Home for 12 weeks to help back up all files dating back to the 1950s, as well as act as a liaison to the corporate office Contract Labor• Setup funeral homes for SEO on various platforms and helped design their websites to be more unique• Updated funeral home technology through installation of Ethernet, routers, computers and software• Surveyed and communicated with state representatives about ongoing compliance updates • Updated company templates and spreadsheets in Excel and Adobe Acrobat

Hwaseong, Gyeonggi-Do, Korea

1-Year Contract • Created and edited professional videos in iMovie to illustrate children’s learning progress • Taught English as a second language to kindergarten and elementary school children

Austin, Texas Area

University Position:• Data entry, communicate with WIC Representatives across Texas and designed promotional materials

Austin, Texas Area

Fall Internship - Designed promotional materials, copywriting for commercials, helped coordinate radio station events and cold called for potential sponsors

Houston, Texas Area

Part-Time:• Assisted a diverse clientele, answering questions, handling disputes, trained new employees on registers and developed strong interpersonal skills• Recognized as an outstanding employee through customer satisfaction surveys and secret shoppers in addition to bringing in more revenue than my colleagues

Bachelor Of Science (Bs), Advertising & Corporate Communications

 Study Abroad: International Advertising in Singapore in June 2009  Honors: Dean’s Honors List – Spring & Fall 2008, Spring 2009, Spring.

Master Of Arts (Ma), International/Global Studies

Analysis of Korean Music Industry’s (K-Pop) Successes & Failures in 3 Target Markets Aug 2013 – July 2014 Korea University Master’s Thesis.