Lead the Consultancy team of the TOP-2 data monetization platform that is based on the transactions data and 78+m loyalty cards data.

Worked closely with category management, analytical and marketing branches of the global FMCG companies. Delivered client- and result-oriented approach to achieve clients’ goals through innovative insights and strategic initiatives. Generated insights based on client needs: global category trends analysis, new product launch assessment, A/B testing, tracking of existing initiatives, competitors benchmarking and promo efficiency.

Business analyst in the Strategy Department of the country’s largest grocery ecosystem of businesses and services: over 20.000 grocery stores, foodtech services, ready-to-eat food, parcel delivery network, financial services for loyalty card owners.